Google adds podcast results within main desktop search

• Google appears to have rolled-out podcast results in their main desktop search, complete with a link to the play buttons. Spotted by Bababam Audio’s Pierre Orlac’h, we’ve been able to replicate this from Canadian, Australian and Swedish IP addresses. Steven Goldstein showed Podnews that it also works from iPhones (and plays the audio within Google’s web player). The play buttons aren’t appearing in searches from the UK, though - an attempt by Google to placate the BBC?

  • These plays may not be credited in your podcast host’s statistics as being from Google Podcasts, since they’re browser based, so simply looking at the user-agent won’t help. In our tests, the referrer from these plays is set as https://podcasts.google.com/. Worthwhile clarifying with your podcast host that they’ll attribute these to Google Podcasts.
  • Two years ago, it was estimated that Google handles 63,000 searches per second. If you’d like to see the search results for yourself, try a search for “podnews podcast”.
  
  Aug 13 2023: This broken link now points to the Internet Archive.

• New podcast host RedCircle has launched tipping. The new feature, for which RedCircle charges an “industry-leading” 4.5%, only works from the company’s web player - they tell Podnews they will also support the standard donation link for podcast apps like Overcast or others that support it.

• What time should you publish your podcast? Megaphone has analysed the data. Times are for New York, by the way.

  
  Aug 13 2023: This broken link now points to the Internet Archive.

• Megafono, the Brazilian podcast host, has added support for WebSub, so podcasters using the platform should appear instantly in supporting podcast apps, like Google Podcasts.

• Magellan cover how podcasts are so successful at helping brands achieve top-of-mind awareness.

Thank you Bababam and Luminary for your kind corporate support of Podnews. Thanks, too, to Craig Constantine for your personal support.

Podcasts

The Podcast Engineering Show has a long interview with our Editor, James Cridland, including plenty of technical discussion about microphones and LUFS. Lucky you. (Libsyn)

Fans of aloof British accents can also enjoy Podcasting Step By Step, which has an interview with our Editor, James Cridland, on the state of podcasting today. (Libsyn)

An Alien In Hollywood is the story about the life and times of legendary filmmaker and “Godfather of Hollywood science fiction” Ronald Shusett - the man behind Alien, Total Recall and Minority Report. (Simplecast)

We’re in Toronto tonight and think we’ll find somewhere for a beer from 5pm, somewhere close to Queen St West. Want to catch up? Hit reply, and we’ll tell you where we are!