Revenue more than doubles in a year, says podcast company
In an update, RedCircle says that in H1/23, its host-read ad platform revenue more than doubled year-on-year. The company closed Q2/23 in profit. It plans to invest further in its platform later this year.RedCircle
Podcast spend in Australia for Q2/23 was up by 64% year-on-year, according to ARN’s iHeartRadio Australia and Magellan AI. The top 3 advertisers were health insurance company NIB, McDonald’s, and Amazon.Amazon iHeartRadio Magellan AI iHeartRadio Australia
For a time yesterday, Substack was blocking popular podcast app Overcast, and the Podcast Index, from accessing shows hosted on the platform. The shows are hosted using the Cloudflare CDN - “Do not host podcast feeds behind Cloudflare”, says Overcast’s developer Marco Arment, before explaining what settings to use if you do.Substack
Tink Media and The Democracy Group have announced media training and podcast placement services to authors, scholars and thought leaders in politics and beyond.Tink Media
Podshorty will “turn any YouTube video into an AI-summarized podcast”, joining many others doing audio summary tools.YouTube
SquadCast is making an announcement live on YouTube today (2pm NY, 11am LA). “It’s one of the biggest announcements we’ve ever made,” the company says.SquadCast
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Moves and hires
- Acast has announced a number of new appointments in the US. Chief Business Officer for Acast globally will be Greg Glenday, joining from Lightbox. Ricardo Neto is VP of Sales, US, joining from Spotify. Gabriella Gregoris has been promoted to Group Business Director of National Performance. Tiffany Ashitey is now Interim US Managing Director. Stephen Smyk joins Acast’s US Advisory Board; he’d been at Veritone One since the acquisition of Performance Bridge, where he was CEO.Acast Spotify Veritone
Tips and tricks - with Pod Predictor by Coleman Insights
Katy Hearne-Church is the latest guest on Podcast Bestie - sharing how she grew not only a large podcast following, but a large Patreon community that helps support her show.
Joe Casabona asks Are You Optimizing Your Podcast Name for Discovery?
Science says… spell your name correctly, and people are 34% more likely to buy from you. The same probably goes for podcast names (and makes them easier to search anyway).
Podcast News - with Airwave
Podcast promotion in the wild
Sheletta Brundidge, the owner of podcast production company ShelettaMakesMeLaugh.
Podcast data for Aug 15
- #1 in Apple Podcasts: US: Scamanda (Lionsgate Sound) CA: SmartLess (Jason Bateman, Sean Hayes, Will Arnett)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) CA: The Joe Rogan Experience (Joe Rogan)
- Over the last week, 190,182 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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