BBC Global News Podcast goes live in KL
The BBC Global News Podcast's presenter Jackie Leonard, and producer Karen Martin, spoke at Radiodays Asia in Malaysia. The show, which is also recording a special edition at the event, is one of the top-rated shows in many Asian countries, with 33m downloads a month. Unusually, the BBC shared daily download data, the show’s audience profile and a comparison to other podcasts from World Service English.
- “At the start, we reckoned nobody important at the BBC was listening to it, so we started to add a few puns and jokes into the podcast for fun,” said Leonard. “It turned out that people were.” Tomorrow at the conference, there’s a full podcasting track.
Pod The North, a Canadian podcast newsletter, launches today. Run by Kattie Laur, it aims to “put Canadian podcasts on the map”.
“Streaming services need to stop showing me the same ad over and over (and over)”, says David Pierce in The Verge, a tech website. We’d suggest there’s a parallel with some podcast ads, too.
Acast, a podcast hosting and monetisation company, has partnered with El podcast de Cristina Mitre, a Spanish health and beauty podcast that gets more than half a million listens. There’s a press release here, y en español. Acast launched in Spain in March.
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Tips and tricks
- Audio branding is important for a podcast, too, say Castos. (The Podnews podcast uses audio branding made for us by Studio Dragonfly).
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