Gen-Z is fastest-growing generation of podcast listeners
Gen Z is Spotify’s fastest-growing generation of music and podcast listeners, says a new UK report from the company. In the first half of 2023, the demographic has seen 58% more podcast plays year-on-year; 39% listening at a faster-than-normal speed. Around half of Gen Z podcast listeners in the UK (53%) say they’ve learned about a community they’re not a part of as a result of listening to a podcast.
- Triton Digital
Listen-by-location tool MapsFM is looking for a partner or acquirer to continue its work and to help expand its B2B listen-by-location service. The service locates selected podcast episodes on a map for enhanced discoverability. You can connect with them here.
Headliner’s editing tool Eddy now gives podcast creators a “promo pack” for every show, which consists of downloadable files that contain +10 keywords, 5+ direct quotes, 3 summaries/show notes with chapters, and, now, a references page. They ran the tool on this episode of the Podnews Weekly Review, and it produced these keywords, quotes, references, and shownotes.Podnews
AdBarker has launched new video injection tools, enabling DAI for video ads. It works great with Apple Podcasts, which already fully supports video content.Apple Apple Podcasts
The IAB UK Podcast Upfront took place yesterday. Sony Music Entertainment previewed their slate of shows.Sony Music Entertainment IAB
What’s up with Cadence13? The website was last updated in February 2023; and new seasons of Radio Rental, Gone South, To Live And Die In LA, Culpable and Say More with Dr? Sheila all just reference Audacy, not Cadence13. A spokesperson tells Podnews: “We continue to release shows through this studio. … Like all media companies, Audacy is focused on building equity for our master brand, and in that mission, we’re aligning our studios and market-facing brands.”Audacy Cadence13
Megaphone’s “streaming-powered tools” Spotify migration is in test for some users. It offers content and ad performance analytics, and clickable promos. However, we’re told that publishers who enable it lose access to all data about those podcasts within Megaphone, and must now log in to Spotify Ad Analytics to see downloads and streams. We’re also told this data appears to be gone from Megaphone’s export log service. Another customer tells us it’s also likely to mean lower ad delivery figures.Spotify Megaphone
Tips and tricks - with Spotify for Podcasters
Only Spotify lets you create Q&A and polls on every episode to engage fans where they’re already listening, helping you continue making content they’ll love. You can also use these tools to drive even more engagement: share questions and responses across social, ask for feedback on your content, and get suggestions for new topics or guests. And all that engagement really adds up. On average, listeners who interact with a show through a Q&A consume twice as many hours per month. Discover more tools to help you turn your listeners into fans — no matter where your show is hosted.Spotify
Podcastle write how to start a podcast with no audience. Choosing the right niche is their first suggestion.
Do you run a newsletter? The easiest way to send the latest episode of your podcast to someone is to use the
audiotag, which is supported by probably half of the users on your list. We use it here!
Enter The Webbys. Stand out on a global stagePaid content
Since 1996, The Webby Awards has been recognized as the preeminent international honor for Internet excellence. Last year’s Webby Awards received nearly 14,000 entries from around the world.
By participating in The Webbys, you place your work on the same stage as boundary-pushing talent, like past Webby Winners Stitcher, Audible, The Daily, WaitWhat, Pivot, California Love and Lemonada Media, to name a few.
The Webby Awards will recognize the company with the most wins, nominations, and honored entries across categories as Podcast Company of the Year. Plus, we added several new categories this year, including new Podcasts honors for Comedy, History, Best Indie Podcast and Limited-Series & Specials categories including; Business and Interview/Talk Show.
Learn more, and enter the 28th Annual Webby Awards by our Early Entry Deadline of October 27th, 2023.
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Podcast data for Oct 20
#1 in Apple Podcasts
New Heights with Jason and Travis Kelce (Wave Sports + Entertainment)
Global News Podcast (BBC World Service)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Rotten Mango (Stephanie Soo & Ramble)
Over the last week, 209,182 podcasts published at least one new episode (down 0.2%). source