Podcasters are most trusted people in media
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Podcasters are the most trusted media personalities in the US, according to a new study. The second most-trusted are YouTubers (many of whom are, of course, podcasters). The data was released by Acast.Acast
Podcast platform Audioboom gave a Q3 trading update. In Q1-Q3, the company made a total loss of $1.7mn though it says it will return to profit in Q4. It saw a record average monthly download figure in the quarter of 126.6mn, up 18% on last year. It points out that it has honoured all creator minimum guarantees.Audioboom
Spotify’s enterprise podcast hosting company Megaphone is testing “streaming-powered tools for Spotify”, enabling users to upload proprietary video podcasts to Spotify, gain enhanced reporting, and cross-promote podcasts in “clickable promos”. Selected users tell us they’re seeing announcements and an invitation.Spotify Megaphone
Descript has rebuilt its Overdub feature, allowing podcasters to generate AI voice clone to fix issues in production. The company says it’s part of a set of new AI features to be added over the next few months.Descript
Ever had a podcast guest bail on you at the last minute? Spotting a growing issue, PodMatch is adding a 'reliability score’ to its guest booking service.
The Latin Podcast Awards winners were announced. The winner of Podcast of the Year was Cuentos infantiles con La Tía Botas; we have all the winners, with links, host information and trailer audio, and you can watch the ceremony in full.
In Australia, the owner of iHeartPodcast Network Australia ARN Media has made a hostile bid to take over its competitor, SCA (which owns LiSTNR). The radio market is worth AUD $1.7bn (US $1.1bn): ARN and SCA are the two largest companies. If successful, the broadcast radio business would be split into two companies for regulatory reasons; however, the podcast businesses aren’t subject to the same ownership regulation.ARN SCA
- The Australian Podcast Ranker for September was released. Shows repped by SCA achieved 28mn downloads vs ARN’s 25.9mn downloads: a company representing ARN+SCA would represent 69% of all podcast downloads in the ranker. The ABC, which has announced twice that it is joining the ranker, is still absent: but is not funded by commercials.SCA
In Germany, Digital Publishing Report published a free 80-page magazine about podcasting, audiobooks and audio AI. (Our Editor is, fleetingly, in Munich next week for Medientage München).
Further reading: Pod The North looks at the Canadian government now regulating podcasts and what it means, saying it all seems to be a bit of a mystery … Tony Doe looks back at the Spotify for Podcasters Workshop in Lagos, Nigeria.Spotify
Tips and tricks - with Spotify for Podcasters
Only Spotify lets you create Q&A and polls on every episode to engage fans where they’re already listening, helping you continue making content they’ll love. You can also use these tools to drive even more engagement: share questions and responses across social, ask for feedback on your content, and get suggestions for new topics or guests. And all that engagement really adds up. On average, listeners who interact with a show through a Q&A consume twice as many hours per month. Discover more tools to help you turn your listeners into fans — no matter where your show is hosted.Spotify
- What podcast format works best for brands? Pacific Content tells us (on their own website, rather than on Medium, we note)Pacific Content
- How do you pick a topic for your podcast? RedCircle stresses the need for passion.RedCircle
Podcast data for Oct 18
#1 in Apple Podcasts
Morrison Mysteries (NBC News)
The Imperfects (Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)
Over the last week, 207,563 podcasts published at least one new episode (down 0.3%). source