Creator Exchange (CreatorX) Launches Quietly Ahead of Podfest, Introducing a New Exchange for Creator-Led Advertising

A new creator platform is entering the podcast and creator economy without the noise. Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of its official debut, offering a more transparent, performance-driven way for brands to partner with creators across podcast, video, and social.

CreatorX is intentionally structured more like an exchange than a traditional marketplace, designed to match supply and demand dynamically, support multiple buying models, and give both sides clearer signals on value, performance, and outcomes.

CreatorX addresses a growing frustration on both sides of the market. Brands want simpler, more measurable ways to test and scale creator-led advertising, while creators want flexible, non-exclusive monetization without being sidelined, bundled unfairly, or sold with bias.

What Is Creator Exchange?

Creator Exchange connects brands with podcast, video, and social creators without the guesswork. The platform supports CPA, CPM, hybrid, and fixed-price buys, making it effective for both niche, high-intent audiences and scaled shows.

Rather than forcing creators and advertisers into a single buying model, CreatorX functions as an adaptive exchange, built to support modern, multi-channel creator partnerships while preserving flexibility on both sides.

Who It’s For

Creators of all sizes, from niche shows with powerful audiences to scaled creators running traditional CPM buys. Independent creators seeking non-exclusive, flexible monetizationNetworks looking for incremental revenue or fractional sales support without major overheadBrands and advertisers testing new audiences or scaling creator-led performance campaigns

Networks & Shows on CreatorX

Creator Exchange is live with a growing mix of established and emerging inventory, including:

• Colture Podcast Network
• Fable and Folly
• Mercury
• Genuina

Additional creators and networks will be announced following Podfest.

What Makes CreatorX Different

CreatorX is built around a simple belief. Every audience matters, and outcomes should be visible.

• Transparent pricing and modern monetization economics
• Tangible feedback loops on performance, conversion, and results
• Technology-driven buying inspired by how platforms like The Trade Desk transformed digital media
• Multi-channel creator campaigns across podcast, video, and social
• Revenue opportunities beyond traditional audio and video placements

For creators, that means clearer insight into what’s working and why. For advertisers, it means an easier way to test, learn, and scale into new audiences with confidence.

Mission & Philosophy

Creator Exchange is the next step in how creators and advertisers grow together.The platform is built on:

• Trust over exclusivity
• Flexibility over lock-ins
• Measured outcomes over vague promises

Creators get visibility, choice, and feedback.Advertisers get clarity, speed, and performance.

Call to Action

Creator Exchange is now onboarding:

• Brands and advertisers looking for a more convenient way to buy, test, and scale creator partnerships
• Creators seeking flexible, non-exclusive monetization without being shelved or bundled with bias
• Independent creators and networks wanting access to a sales engine without major overhead, or simply additional revenue streams

CreatorX will be on the ground at Podfest next week, meeting with creators and partners ahead of a broader announcement later this year.