Cleanfeed wins an Emmy Award
Online studio Cleanfeed has won an Emmy Award for Engineering, Science & Technology. The award is for the tool’s role in the creation of the audio tracks for television series such as Star Trek: Discovery, The Crown and The Flight Attendant; Cleanfeed is also used by many podcasters for live studio links (including the podfather himself, Adam Curry). Mark Hills tells Podnews: “Thank you to the community of podcasters who have been a major influence on Cleanfeed. Ideas originating from podcasting and audio drama have been an important part of the innovations in Cleanfeed that contribute to this Emmy Award.”
Are programmatic ads bad for podcasting? Tom Webster, writing in Sounds Profitable, suggests it’s more about creative execution (and bad assumptions) than technology.
The new Buzzsprout Ads have earned independent podcasters more than $100,000 so far, according to the company.
Is the BBC under-performing in podcasting? The BBC claims a new record number of weekly users for its audio app, BBC Sounds; but in the release, we learn there were 177m “plays to on-demand radio and podcast content” in Q2 on the app, and a further 264m “global podcast downloads” on third-party platforms. Assuming 50% of plays went to on-demand radio (which is probably a understatement), that suggests 117m podcast downloads a month overall, making the world’s largest broadcaster smaller than the New York Times. (And even if plays aren’t downloads, we know how many automated downloads aren’t listened-to, and that doesn’t change much).
TikTok filed for a trademark for TikTok Music in May, for (in part) “providing on-line non-downloadable software that provides users with podcast and radio broadcast content”. A podcast app?
Acast has signed a further ad sales agreement with The New York Times, monetising This American Life and Serial in the UK.
Blubrry has announced it is now offering its hosting customers free podcast training. The service is run by The PodRocket Academy, and includes a free tier as well as a lifetime discount for paid training.
Edison Research will unveil The Latino Podcast Listener Report 2022 in a free webinar on Aug 16. It’ll be presented by Edison Research’s Gabriel Soto and Elsie Escobar from Libsyn and She Podcasts.
The music industry is set for a dramatic post-lockdown comeback, suggests Will Page, the former Chief Economist of Spotify and PRS for Music. The average music artist saw a cut in income of 70% in 2020, but Page argues there’s a “coiled spring” of demand for live events. (The same could be said for podcast live events, too).
Indie podcast hosting company Transistor is celebrating its fourth anniversary. Co-founder Justin Jackson takes a look at how the company has grown in an article that contains an archive entry from Podnews in 2018.
Australian podcast network LiSTNR has made their first rom-com audio fiction series. Jennifer Goggin and Steph Van Schilt, who worked on the show together, are interviewed by Australia’s Audiocraft newsletter.
Tips and tricks
If You Want Your Audience to Listen, Try Shutting Up: embrace silence, suggests JAR Audio.
Want to make someone anonymous? How To Protect Your Podcast Guest, from The Podcast Host, gives better advice than just strange pitch changes.
An editorial note - Podnews never goes away, but you’ll find some features taking some time off during the month of August.
Number one for podcasts - Aug 3
- Apple Podcasts: US: Dateline: Missing In America (NBC News) AU: Fed Up (Wondery)
- Spotify: US: The Joe Rogan Experience (Joe Rogan) AU: Alpha Blokes Podcast (Tommy and Cam)
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