Captivate launches Apple Podcasts video

• Podcast hosting company Captivate has unveiled its Apple Podcasts video support. Their pricing model is a flat $12/month add-on for up to 1,000 video plays. Additional bandwidth costs are charged over that number. Captivate isn’t yet supporting the alternate enclosure.

  • Podnews has published a quick price comparison page for video podcast hosting. What’s notable is that different companies are charging in very different ways.

• It’s emerged that all podcasters wanting to submit video to Apple Podcasts will need to manually get an API key from Apple (docs from Captivate, Podigee or Buzzsprout) and then submit an approval request to Apple Podcasts to enable their podcast in video - and it can take up to two weeks for Apple Podcasts to approve this request. We don’t know of any publishers or shows that have been disallowed, however, and there is a suggestion that this is a technical quality check to help the platform with scaling growth. However, neither Spotify nor YouTube charges for bandwidth, and both those companies don’t have a pre-publishing approval process.

  • Captivate launched their Apple Podcasts video streaming feature with a special edition of In & Around Podcasting - however, surprisingly, that episode is not yet in video on Apple Podcasts. We bet it’s in Apple’s approval queue…

• What effect does adding video on Apple Podcasts have on your show’s consumption? According to this case study from Transistor and Primary Technology from Stephen Robles… it doubles your plays in Apple Podcasts; and has no effect on your YouTube audience. There are downsides, though - no chapters, no read-along transcripts, and - worse of all - no video at all for users who are paid subscribers. Ouch.

• Pablo Torre Finds Out was the winner of the Audio Reporting Pulitzer Prize, “for a pioneering and entertaining form of live podcast journalism that investigated how the Los Angeles Clippers seemingly evaded the NBA’s salary cap rules by funneling money to a star player through an environmental startup.” The show is with Acast.

• In London, The Publisher Podcast Awards has just announced its shortlist. Meanwhile, the Golden Lobes announce its winners tonight in a glittering ceremony in London - we’ll have the winners for you tomorrow.

• What if podcasts worked like radio? Sonoday is a new interface for podcasts - with the opportunity to just “tune in” to podcasts as if they were radio channels. Shows “stream” instantly (in reality, they’re playing the MP3 from your podcast just the same way as everywhere else), and you can listen along with others.

• Podscribe released its industry rankers for April - for podcasts, for publishers, and for advertisers. 7 of the top 10 podcasts saw decreases in listeners; Audioboom is now bigger than Acast.

• Sheffield DocFest has announced its full industry programme. The event, the 33rd edition of the UK’s documentary festival, is from 10-15 June.

People news

• Lisa Solman has been appointed Sales Director at Audio Always. She joins from WPP Media.

Tips and tricks - with The Podcast Show London

• Ever wondered why podcast hosts charge what they do - and how many hits an RSS feed for one podcast gets? Here are our access logs for our RSS feed - which explains, in part, why we limit it to 150 episodes.
• Want to see video in Apple Podcasts? You’ll want to make sure your phone is running iOS 26.4.
• On Android, and want to see video in Apple Podcasts? Here’s how to install Apple Podcasts on Android. We need to update this article with the words “yes, you can watch video here too”. Pretend we’ve done that.

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