Branded podcasts 'more effective than TV'

• BBC Global News has released a study on the effectiveness of branded podcasts. The data shows that “engagement, emotional intensity and memory encoding around brand mentions beat TV benchmarks by at least 22%”, and they also out-perform radio ads. The study involved over 2,400 people in ten markets across the world. BBC Global News operates the commercially-funded international news platforms BBC World News television and the BBC website.

• Synth 2.0 - “a podcast app for people that listen with purpose” - has launched. It describes itself as Pinterest for podcasts. It says that distributing short video clips to social media is a “failed industry experiment”, and instead shares quotes as text, which it says are instantly readable. The service is in closed beta: request access over here.

  
  This link is no longer available, as at Aug 17 2023

• Podcast host Captivate has released a number of enhancements including automatic checking for cover-art size/colourspace, Podchaser ratings, and support for third-party tracking codes. Disclosures

  
  Aug 17 2023: This broken link now points to the Internet Archive.

• In the Netherlands, Dag en Nacht Media, a platform for dutch podcasts, has announced that it will be using IAB compliant figures from 1 October. (The platform hosts with ART19, which is IAB Certified). “We recommend that you get off to a good start immediately and choose a platform that meets the IAB Guidelines,” a post adds.

• In Spain, Movistar Home, a smart speaker from the country’s broadband provider Telefónica, has been updated to now include radio from iVoox, and - in the future - podcasts.

• In the US, Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service, a press release announces.

• Investment website The Motley Fool turns its attention to Spotify’s podcasting strategy, and how investors will know it’s working.

• Andy Goddard, a former BBC producer, shares tips to improve the audio quality of your podcast.

• There’s a new podcast studio in Denver CO, USA: downstairs at the Mutiny Information Cafe in South Broadway.

• Podfest’s Chris Krimitsos is profiled and interviewed by SquadCast.

• Not launched your podcast yet? Launch your new podcast in 28 days, in Podcast Movement’s 28 Day Challenge, and you’ll have the chance to attend Podcast Movement in 2020 - for free.

Podcast Revenue

• How much money do podcasters make? Jack Rhysider says that 99% of all podcasts earn nothing at all; but estimates some of the revenue for the big shows.

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