Branded podcasts 'more effective than TV'
September 25, 2019 · 3.2 minutes to read
BBC Global News has released a study on the effectiveness of branded podcasts. The data shows that “engagement, emotional intensity and memory encoding around brand mentions beat TV benchmarks by at least 22%”, and they also out-perform radio ads. The study involved over 2,400 people in ten markets across the world. BBC Global News operates the commercially-funded international news platforms BBC World News television and the BBC website.
Synth 2.0 - “a podcast app for people that listen with purpose” - has launched. It describes itself as Pinterest for podcasts. It says that distributing short video clips to social media is a “failed industry experiment”, and instead shares quotes as text, which it says are instantly readable. The service is in closed beta: request access over here.
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In the Netherlands, Dag en Nacht Media, a platform for dutch podcasts, has announced that it will be using IAB compliant figures from 1 October. (The platform hosts with ART19, which is IAB Certified). “We recommend that you get off to a good start immediately and choose a platform that meets the IAB Guidelines,” a post adds.
In Spain, Movistar Home, a smart speaker from the country’s broadband provider Telefónica, has been updated to now include radio from iVoox, and - in the future - podcasts.
In the US, Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service, a press release announces.
Investment website The Motley Fool turns its attention to Spotify’s podcasting strategy, and how investors will know it’s working.
Andy Goddard, a former BBC producer, shares tips to improve the audio quality of your podcast.
There’s a new podcast studio in Denver CO, USA: downstairs at the Mutiny Information Cafe in South Broadway.
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- How much money do podcasters make? Jack Rhysider says that 99% of all podcasts earn nothing at all; but estimates some of the revenue for the big shows.
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