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Branded podcasts 'more effective than TV'

September 25, 2019 · 3.2 minutes to read

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Spreaker Prime: Corpus Delicti is a podcast with a touch of lightheartedness and a dash of Southern charm, where they crack open compelling true crime cases, and sometimes laugh to keep from crying. They’re using Spreaker Prime to make hosting and advertising easier.
Wondery and The Athletic have launched The Lead, a daily sports podcast. Wondery’s CEO, Hernan Lopez, was interviewed on TV network Cheddar about it, “the first in-depth daily sports news podcast”.
Dopey, a podcast about drug addiction and recovery, is highlighted in the Hollywood Reporter. The podcast has spawned its own DopeyCon. (Podbean)
Were you raised by wolves? will teach you proper behavior, good manners, and impeccable etiquette. The hosts, Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema, say that it will help you be a better person… “or at least make people think you are, which is all that really matters anyway”. (Simplecast)
People Building Businesses: Omny Studio’s Sharon Taylor talks about the story of the podcasting company from 2011 to its successful acquisition by Triton Digital earlier this year in the latest episode.


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Audio Editor, Technical Lead, CyberWire, Inc.
United States of America

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