Ausha launches SEO-aware “Ausha Intelligence”

• Exclusive: Podcast hosting company Ausha has launched an AI tool, “Ausha Intelligence”. The CEO Maxime Piquette, above, will unveil the tool later today at Podcast Movement. The tool has flexible AI that use Ausha’s understanding of podcast search-engine optimisation to produce metadata that’s customisable and designed to drive discoverability of new episodes.

• Exclusive: Rhapsody Voices has partnered with What Went Wrong, a top-50 TV and Film podcast, for exclusive sales representation. The announcement was made at Podcast Movement: the show features the most disastrous movie meltdowns and historic wins in movie making.

• Podcast Movement 2024, in Washington DC, kicked off with host and producer of This American Life, Ira Glass (photos below). The show switched this month to be sold by National Public Media. Diary of a CEO host Stephen Bartlett also keynoted, with a set of tips for podcasters of all sizes, including his workflow. (We heard that he runs a carbon dioxide monitor in his interview studio, having discovered that his interviews perform less well over a certain level). The conference, in the Gaylord National Harbor near Washington DC, seems one of the buzziest in recent years.

• True crime is the third most popular podcast genre; but 84% of the US population consume true crime content in some way, whether TV, YouTube, social media or podcasting. Edison Research presented the True Crime Consumer Report at Podcast Movement.

• SiriusXM has signed a multi-year agreement with Alex Cooper’s Unwell Network, including Call Her Daddy. Terms weren’t given; the show had been a Spotify exclusive. Call Her Daddy will be available ad-free in the SiriusXM Podcasts+ premium Apple Podcasts subscription.

• Transistor also supports attribution of a play in the new Apple Podcasts web experience as Apple Podcasts in the Transistor analytics dashboard.

• Podcast app Pocket Casts has announced that you can now rate podcasts - on iOS, Android, and the web. You have to listen to a few episodes before voting.

• Shure has released the SM4 “home recording microphone”. It’s a side-address, condenser microphone: the release and website neglects to mention XLR or USB, but it’s a 48v-powered XLR, since you wondered.

• Joshua Dudley has reviewed Tom Webster’s book “The Audience is Listening”.

Moves and hires

• Kristin Myers has joined Sounds Profitable as Principal. She previously worked with UTA and Stitcher (and was the first hire at Anchor).

Tips and tricks - with Ausha - Next Gen Podcasting 🚀

• On the Ausha stage at Podcast Movement 👉 Check out Ausha’s “Next Gen Podcasting” track today, featuring 8 powerful conferences on cutting-edge technology and strategies to grow your show and audience.

• I’m seeing YouTube Music appear in my podcast host stats. Why? Good question - let us tell you the reasons.

Podcast News - with Airwave

From Airwave: Historical Blindness’s Nathaniel Lloyd says: “More than any network I’ve worked with, Airwave puts in the effort to both find my podcast lucrative sponsorship and promote my show. With them, my download numbers have grown noticeably, and I’ve gotten more major, recognizable advertising campaigns than ever before.”

CEO School has joined AdLarge and the fwd network. It’s hosted by Suneera Madhani, who advocates for women and minority women in business. The show features inspiring conversations with successful women entrepreneurs, highlighting their career journeys, challenges, and insights for achieving success and empowerment.

The Department Of Midnight is new today - an “edge-of-your seat listening experience blends science fiction, folklore, and horror” from New York Times bestselling author and award-winning comic book creator Warren Ellis.

At Podcast Movement

Ira Glass and Rachel Martin were on the big Podcast Movement stage. Photography: Rachel Heimerman

Meanwhile, below, some lucky Podcast Movement delegates got to see a mystery NPR Tiny Desk Concert. It airs later this month. We were sworn to secrecy.