Ad revenue falls for podcast company

• Audioboom’s Q3 revenue is down by 5% year-on-year, according to the company’s latest trading update - even though it saw a 9% increase in downloads. Revenue per thousand downloads is down by nearly 9%, and the number of brand advertisers has dropped by 10%. The company blames “headwinds impacting advertising demand”.

• The Triton US Podcast Report for September was released. NPR News Now returns to #1. Stitcher Media remains #1 network.

• Podsights Advisor, a podcast discovery tool to help advertisers find shows, is now free for all Podsights users.

• The UK’s Podcast Radio could be coming to the US, after an announcement this week at the NAB Show New York. The format will be available for radio stations to rebroadcast on AM/FM and HD.

• Spotify now indexes 5,523,475 podcasts, according to an app notification. We notice that Distractible was the #1 show on Spotify yesterday in the US, rather than Rogan.

• Americans spend more time with audio on mobile devices than radio receivers says Edison Research.

• Sounds Profitable has a deepdive with TAP, the Triton Advertising Platform. The platform recently hit v2.0 with a number of new features.

• Pacific Content’s Annalise Nielsen writes about What brands need to know about subscription podcast feeds.

• Spooler has launched Spooler Affiliate Cloud, a tool for organisations who syndicate audio. The first client is FOX News Radio - affiliates can now use FOX audio cuts to power breaking news shows.

• Crooked Media is to launch Pod Save The UK in early 2023. The show will be hosted by Nish Kumar. The news coincides with the news that another British Prime Minister, Liz Truss, has resigned.

• In Australia, LiSTNR has reached one million signed-up users. It launched eighteen months ago.

• Production company Blanchard House has signed with Audible to create two original non-fiction eight-part series.

• The Webby Awards are open for entries - the 27th annual Webby Awards have five new categories for podcasting this year. The early entry deadline is Fri Oct 28.

• Facebook is to stop supporting Instant Articles, their proprietary replacement for RSS.

Podcast News - with Lemonada Media

With Lemonada Media: TikTok superstar V Spehar sometimes needs more than a minute to bring you the news! The Under the Desk News creator offers funny, insightful commentary every Tuesday and Friday on V Interesting.

SiriusXM has signed an exclusive agreement with The Rachel Hollis Podcast for distribution and ad representation. The show includes candid interviews with top performers in business, media, and lifestyle, as well as deep dives into topics like health and motivation.

Podland News this week interviews Neal Veglio about the art of podcast editing. Unusually, you’ll find the interview - twice - in the podcast: you can listen to two different editors’ treatment of the interview and choose the best.

The Active Voice has launched a new podcast of conversations with the most interesting writers and thinkers working today. It’s hosted by Hamish McKenzie, co-founder and chief writing officer at Substack.