ART19 launches in Korea
December 12, 2019 · 2.9 minutes to read
The US’s ART19 has expanded into Korea - the country with the highest podcast listenership in the world. ART19 has acquired BirchSound, a Korean podcast ad-seller, and has simultaneously struck exclusive deals with broadcasters SBS, KBS, CBS, and Chosun; and the country’s most popular newspaper, Chosun Ilbo. 53% of Koreans listen to a podcast every month, according to the Reuters Institute, compared to 35% of the US doing so.
Commercial Radio Australia has published videos of their interview with Teacher’s Pet journalist Hedley Thomas; and two conference sessions Content vs Commercial: which comes first in podcasting and Podcast Essentials for 2019 and beyond. These were recorded at their RadioAlive conference earlier this year in Brisbane QLD, Australia.
Broadcast advertising attribution company AnalyticOwl has unveiled PodcastOwl, which measures the impact of advertising in podcasts and offers tools to optimize such campaigns. It “focuses on aggregate data before and after the launch of a podcast, providing a large sample size of data in which to find attribution insights.”
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Check out The Program audio series — a scripted podcast exploring the present from a future vantage point. Imagine "Black Mirror" as a podcast. Less than a week after its release, The Program topped the Apple Fiction chart in Canada!
Producer opportunity — Looking for a prod/ sound designer for a 6 ep pilot. Client is a media company that currently reaches +4M primarily 30/40 y.o. female African-Americans. Mid-Jan deadline. Strong likelihood of this becoming ongoing work.
Sign-up to SquadCast Unlimited Before It's Gone — Get Grandfathered into UNLIMITED audio recording, plus get 50% off your first month with promo code HOLIDAYS19Pricing changes starting December 16, 2019. Don't miss out while it's still available!
A new Australian Podcast Ranker has been released today. Podcast One’s Hamish and Andy return to #1; the highest new entry is The Lighthouse, a true-crime podcast from News Corp. The Parent Brand (publishers of Kinderling Kids Radio), Schwartz Media (The Saturday Paper) and TOFOP have been announced as new publishers from January 2020. The ranker does not yet include the ABC, the country’s biggest podcaster; and some publishers have told Podnews they have declined to take part.
What were some of the hidden gems and guilty pleasures of 2019? The CBC ask some people what they thought (including us).
UK podcast company Stabl has acquired Swipe Left Swipe Left, a prominent UK podcast. In the US, the producers of two “ultra-popular” golf shows No Laying Up have signed with Podcast Ad Reps (PAR).
In PS: Political Science and Politics, Cambridge University Press have published a series of reflections on how political scientists view podcasting, and what value it can bring to the public:
A common reaction to my podcast, The Political Theory Review, is “Do the conversations have to be that long?” “Yes” tends to be my answer because, as discussed herein, I think long-form conversations benefit authors and the discipline.
Omny Studio’s embedded players are now available in French, Spanish, Portuguese, Japanese, Malay and Hebrew.
Nothing to do with podcasts, but livenow·news might be good to follow the UK General Election as voting stops at 22:00 GMT tonight.
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