Audio Production Awards 2023 - the nominees
The nominations were announced for the UK’s Audio Production Awards. The hosts of the event, on Nov 22, were announced as Pod Save the UK’s Nish Kumar and Coco Khan. The awards are organised by AudioUK, the trade body which provides business support and growth to people who make podcasts, radio and audiobooks.AudioUK
Crooked Media founders Jon Favreau, Jon Lovett and Tommy Vietor are publishing their first book, Democracy or Else, “a useful and illustrated guide to saving American democracy”, which will be out June 4 next year.Crooked Media
Amrita Khalid, who’s been writing HotPod for the last six months, has written a final update looking back at the last six months. She also writes about industry concerns around YouTube’s podcasting plans (for more of which, try The Tech Stuff, below). HotPod’s Ariel Shapiro returns next week.
Matt Deegan posts about a podcast strategy for YouTube: “You need to get your shows there otherwise you’ll be missing out on listeners. Wherever you get your podcasts really does mean WHEREVER your listeners get their podcasts.” He also shows what the RSS ingest trial looks like in YouTube Studio.YouTube
Further reading: The Media Leader reports from the IAB Podcast Upfront in London … Brett Spencer writes about why walled gardens (almost) never work … and Earbuds looks at delightfully engaging kids podcast episodes, curated by Meg Lewis.IAB
Moves & Hires
The Tech Stuff - with RSS․com
How does the YouTube RSS ingest work?YouTube
- The company re-encodes and re-hosts your audio, so (similar to other content on YouTube) if you want to replace the content, it’ll make a new episode under a new URL (and hide the previous one as private).
- Because YouTube rehosts the audio, YouTube maintains its own analytics. If your podcast host writes the code to connect to YouTube’s Analytics API, and if you connect your account, you can import those analytics to your podcast host. YouTube analytics aren’t IAB compliant: so you can’t add one to the other.YouTube IAB
- Self-contained ads (DAI or not) are against YouTube policies: so, while sponsorship messages are fine, podcast hosts will need to produce ad-free audio for YouTube. It’s going to be hard to give YouTube an ad-free feed - YouTube won’t give podcast hosts an IP range for their servers, and instead, will just send a user-agent and a separate HTTP header (which we’ll not publish) as identification. It’s trivial to spoof these.YouTube
In terms of YouTube’s analytics, you can see how popular the YouTube Music app is for listening to your podcast so far. In YouTube Studio, go to “Channel analytics”, go for “Advanced Mode” (top right), and then under “More…” choose “YouTube Product”. Our data for the last 28 days suggests YouTube Music is already bringing in 14% of the total time spent listening.YouTube YouTube Music
Play a podcast in a browser, and it gives the browser’s user-agent, right? In fact, you can set the user-agent in Firefox and Safari - including every browser on iOS (which all use Safari’s webview). Some gotchas include this approach only working through
fetch()and not the AUDIO tag; and requiring CORS.
This time last week, we asked for boost messages - not (just) a vain attempt at getting more satoshis, but (also) a test of code that inserts messages received by boost directly into JSON chapters, in a tool by John Spurlock called Reflex. You can see the effect by playing the episode in Podverse, clicking the player in the footer to enlarge it. Thank you to everyone who took part.
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Podcast data for Oct 23
#1 in Apple Podcasts
New Heights with Jason and Travis Kelce (Wave Sports + Entertainment)
The Rest Is Politics (Goalhanger Podcasts)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)
Over the last week, 204,943 podcasts published at least one new episode (down 1.9%). source