The Drip
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The Drip

A business and technology podcast from Brian Landau
Website: https://redcircle.com/shows/the-drip

This isn’t another C-Suite, “future of the industry” pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You’ll hear from the individuals driving brand and employee engagement at the hottest startups and the world’s biggest companies.

The Drip: Caffeinate Your Campaigns.

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This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by RedCircle to help The Drip to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Here is more detail about podcast statistics.

Tracking and attribution: RedCircle or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of The Drip later visited the website of an advertiser; or it may track that a device that listened to The Drip also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: RedCircle may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Drip may do this for advertising or for other forms of content, like news stories.

The Drip is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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