Disruptors
Disruptors, an RBC podcast, is an ongoing series hosted by SVP John Stackhouse about reimagining Canada’s economy in a time of unprecedented change. It features thought-provoking conversations with Canadian business and innovation leaders about planting the seeds of a new economy.
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This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Simplecast, Chartable and Podder to help Disruptors to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Simplecast is IAB v2 certified. Here is more detail about podcast statistics.
Tracking and attribution: Chartable and Podder or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Disruptors later visited the website of an advertiser; or they may track that a device that listened to Disruptors also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Simplecast may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Disruptors may do this for advertising or for other forms of content, like news stories.
Disruptors is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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