A New Era

For decades, Hennessy has been synonymous with hip-hop culture: from its affiliation with heavyweight brand ambassadors like Nas, Erykah Badu and, recently, ASAP Ferg, to being name-checked in countless tracks - from Tupac to Drake.

But now, with the hip hop scene in Ireland stronger than ever, we think it’s time to bring it home and see what’s going on in the changing musical landscape of Ireland’s New Era.

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