The Viva Bastardo Show

Part of the Hagerty Podcast Network, The Viva Bastardo Show is a celebration of all things, “Bastardo!” (meaning an embodiment of the contrarian spirit, the person who sees the normal and proudly declares “this is not for me!”). Hosted by Phil Toledano (a former ad agency guy, a self-proclaimed contrarian, a conceptual artist, an entrepreneur and an enthusiastic collector of interesting cars and exceedingly interesting watches), he may be more familiar to the audience through his Instagram username of @MisterEnthusiast. With a passion for oddball 1970s Patek watches, as well as box flares with four wheels, Phil is the type of enthusiastic collector who focuses on both the overall experience, as well as the aesthetics, and he’s the collector friend we *all* need in our lives. The Viva Bastardo show will feature a variety of interesting guests form the worlds of automotive, watches, sports, entertainment and of course, Bastardo!

Hosted on Megaphone and measured by Nielsen

This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by Megaphone to help The Viva Bastardo Show to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified. Here is more detail about podcast statistics.

Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of The Viva Bastardo Show later visited the website of an advertiser; or they may track that a device that listened to The Viva Bastardo Show also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Viva Bastardo Show may do this for advertising or for other forms of content, like news stories.

The Viva Bastardo Show is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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