True Crime Byline
True crime podcasts have been having a moment — and, more often than not, behind those podcasts are doggedly determined reporters: People who hit the street, knock on doors and ask hard questions.
Because of their work, we often know every little detail about the crimes they cover, but what we don’t hear enough is what it was actually like to report on those stories, to sit in courtrooms, chase down leads, get to know family members and talk to witnesses.
True Crime Byline — a podcast by Postmedia and Antica Productions — sets out to do this.
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This podcast may use tracking and attribution and dynamic content insertion
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Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of True Crime Byline later visited the website of an advertiser; or they may track that a device that listened to True Crime Byline also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. True Crime Byline may do this for advertising or for other forms of content, like news stories.
True Crime Byline is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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