美容院经营管理
A business podcast in Chinese from 微智先峰
必备的美容院经营管理常识,每家美容院都有各自的经营管理方法和自己所定的各种规章制度。虽然这些管理方法和规章制度不可能完全相同,但是它们都是遵循着相同的原则。作为美容院的管理者,这些经营管理原则是必须掌握并加于运用的。
以了解和掌握美容市场的实际情况,并从美容院、店务管理和化妆品公司的经营渠道及模式两个版块分别重点讲解,其中店务管理中涉及拓客、营销、战略、顾客管理、绩效考核、销售培训、财务管理等内容,以及针对化妆品公司产—供—销三环节深入剖析,以增强学习者对美容行业知识面的扩展和综合能力的提高,成为知识与实践相结合的复合型人才。
通过学习,以满足日益发展的美容行业的人才需求,使行业人士对美容行业有深入的理解、大胆的创新,以及具备自我决策能力、适应环境能力、实操等能力的高素质、高质量的人才,以使美业人士能够把握美容市场的趋势、定位和在变革中探索新的盈利模式,谋求新的突破之路。
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