The Audience Growth Podcast - Demystifying Podcast Marketing

Have you ever wondered what the most effective paid channel for podcast promotion is? Or the best way to grow the audience of your show without a marketing budget? Well, now, you can get answers to these questions (and many more) from people who have cracked the 1 million download mark.

Join us while we sit down with the most brilliant minds in our industry and pick their brain on podcast marketing and audience growth. Get inspired by the success stories of established shows and learn what strategies and tactics they’ve used to grow their audience at different stages of their audience development story.

Whether you’re a beginner or a podcast industry veteran, you will find nuggets of podcast marketing wisdom that will help you take your audience development skills to the next level.

What content can you expect to find regularly? We cover topics such as:

- podcast visibility optimization: keyword research, metadata optimization, differences between Spotify’s and Apple Podcasts’ algorithms, the influence of show ratings and reviews

- media buying: the most effective channels with the highest conversion rate

- free tools and tactics to grow your audience (PR, how to do promo swaps, getting featured on platforms, etc.)

- podcast analytics: the most important metrics to monitor and optimize against, how cover art optimization can boost your listening start rate, etc.

- podcast attribution

- black hat tactics

Our guests include Stephanie Arakelian, Marion Abrams, Alexis Hue, Andi Last, Jake Jorgovan and Peter Cowley.

This is not just podcasting 101. We cover every aspect of podcast promotion to help podcast creators, businesses, broadcasters, and media companies get more downloads and listeners for their shows.

We want to help you get more listeners and better track the progress of your podcasting journey by answering such questions as:

'how to best promote a podcast on social media?'

'what are free tactics to promote my podcast?'

'what are common pitfalls that will hurt your discoverability?'

'how do I leverage Youtube in my podcast strategy?'

'how do I learn more about my audience to serve them more of the content they like’

'what is the ideal length of a podcast episode?'

'how many downloads do you need to start making money?'

'how many downloads per episode put you in the top 1% of podcasts?'

'what podcast niches monetize best?'

Watch our interviews in video format on our Youtube channel

https://www.youtube.com/playlist?list=PLZW_jl62rCHP39hB3hoNt8NwRktEYqn4r

Note that we really focus on marketing and don’t cover certain topics such as:

- Podcasting equipment

- The best podcast hosting providers

We have more content available on our blog, where we offer complete beginner guides and tutorials

https://voxalyze.com/resources/blog/

This show is brought to you by Voxalyze, the podcast analytics suite for audio content publishers.

https://voxalyze.com

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