Inside the IC

Stats: Statistics are produced by Megaphone and Podtrac to help Inside the IC to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone and Podtrac are IAB v2 certified. Here is more detail about podcast statistics.

Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Inside the IC later visited the website of an advertiser; or they may track that a device that listened to Inside the IC also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Inside the IC may do this for advertising or for other forms of content, like news stories.

Inside the IC is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.