IAB Next

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IAB Next

A business podcast in Italian from IAB Italia
Website: https://iabtv.it

IAB NEXT - Osservatorio Innovazione, è il nuovo hub di innovazione targato IAB Italia. Raccogliendo alcuni tra i migliori profili operanti nel settore della pubblicità digitale, IAB Italia si pone l’obiettivo di creare un centro di competenza che possa aiutare aziende e professionisti a orientarsi e a decodificare il cambiamento.Il progetto è costruito attorno a una serie di appuntamenti che tratterranno i trend emergenti dell’innovazione digitale per comprendere in che modo questi sviluppi impatteranno sul nostro settore e sulla Società intera e per creare un know how da condividere con tutti gli operatori del mercato.In questa serie podcast avremo l’opportunità di riascoltare i temi trattati durante i singoli appuntamenti da alcuni dei più grandi esperti del settore.

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Stats: Statistics are produced by Omny Studio to help IAB Next to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified. Here is more detail about podcast statistics.

Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of IAB Next later visited the website of an advertiser; or it may track that a device that listened to IAB Next also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. IAB Next may do this for advertising or for other forms of content, like news stories.

IAB Next is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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