Something In Media
A podcast that tells the story of successful people in the world of media, and their route to the very top.
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This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone to help Something In Media to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified. Here is more detail about podcast statistics.
Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Something In Media later visited the website of an advertiser; or they may track that a device that listened to Something In Media also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Something In Media may do this for advertising or for other forms of content, like news stories.
Something In Media is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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