Take The Lead
The Take the Lead podcast series aims to empower senior leaders with LinkedIn’s data, insight and information to help you navigate the ever-changing business and digital landscape.
If you would like to learn more about LinkedIn Sales Navigator or how to leverage social selling, search for LinkedIn Sales Solutions.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Omny Studio to help Take The Lead to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified.
Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Take The Lead later visited the website of an advertiser; or it may track that a device that listened to Take The Lead also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Take The Lead may do this for advertising or for other forms of content, like news stories.
Take The Lead is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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