IABCast
O IABCast, podcast do IAB Brasil, traz especialistas da publicidade digital para falar sobre tendências, desafios e oportunidades do universo de marketing e mídia on-line.
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Artwork and data is from the podcast’s open RSS feed; we link directly to audio · Read our DMCA procedureThis podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Omny Studio, Chartable and Spotify to help IABCast to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified. Here is more detail about podcast statistics.
Tracking and attribution: Omny Studio, Chartable and Spotify or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of IABCast later visited the website of an advertiser; or they may track that a device that listened to IABCast also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. IABCast may do this for advertising or for other forms of content, like news stories.
IABCast is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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