Let's Know Things
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Author and analytic journalist Colin Wright puts the news into context.
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Stats: Statistics are produced by Transistor, Podtrac, Podcorn, Podsights and OP3 to help Let's Know Things to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Podtrac is IAB v2 certified.
Tracking and attribution: Podsights or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Let's Know Things later visited the website of an advertiser; or it may track that a device that listened to Let's Know Things also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Let's Know Things is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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