Programm Addix

A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.

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Programm Addix is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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