The IAB Australia Podcast
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
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This podcast may use tracking and attribution and dynamic content insertion
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Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of The IAB Australia Podcast later visited the website of an advertiser; or it may track that a device that listened to The IAB Australia Podcast also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The IAB Australia Podcast may do this for advertising or for other forms of content, like news stories.
The IAB Australia Podcast is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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