My Bright Idea
My Bright Idea is a weekly interview podcast that celebrates successful small businesses and their owners who have taken the leap to make their ideas and dreams a reality. We discuss how they came up with these ideas, what it took to build on them, sacrifices they made, lessons they’ve learned and the impact it’s had on their lives or the world around them.
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Stats: Statistics are produced by RedCircle to help My Bright Idea to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Here is more detail about podcast statistics.
Tracking and attribution: RedCircle or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of My Bright Idea later visited the website of an advertiser; or it may track that a device that listened to My Bright Idea also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: RedCircle may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. My Bright Idea may do this for advertising or for other forms of content, like news stories.
My Bright Idea is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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