Make It Up As We Go
A music podcast from iHeartRadio and Audio Up, Inc.
Make It Up As We Go follows the story of an aspiring young songwriter, played by Scarlett Burke, and her pursuits to make a name for herself in the music industry. Encountering a number of characters along the way, including legendary Nashville producer Van Tyler (played by Billy Bob Thornton), and the voice of country radio, Bobby Bones (playing himself). Make It Up As We Go unravels Charlotte’s own personal journey navigating the writer rooms of Nashville, which is where the stories are told, songs are born, and in turn - finding her own voice along the way.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone, Podtrac and Chartable to help Make It Up As We Go to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone, Podtrac and Chartable are IAB v2 certified.
Tracking and attribution: Megaphone and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Make It Up As We Go later visited the website of an advertiser; or they may track that a device that listened to Make It Up As We Go also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Make It Up As We Go may do this for advertising or for other forms of content, like news stories.
Make It Up As We Go is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
Information for podcasters
This podcast’s audio is not on an IPv6-enabled domain. This isn’t an issue for now, but might be in future. (We tested the initial domain of www.podtrac.com, which may be an analytics prefix.)
This podcast appears to be missing from Luminary. We list all the podcast directories to be in.
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