The Q'd Up Podcast on Podcasting
The Q’d Up Podcast on Podcasting is your weekly source for podcast news, tips, and tricks. John Luckenbaugh and Matthew Stevens, two podcast experts in the field of production and promotion, look at the business, tech, and marketing impacting podcasting today.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Captivate and Chartable to help The Q'd Up Podcast on Podcasting to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Captivate and Chartable are IAB v2 certified.
Tracking and attribution: Chartable or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of The Q'd Up Podcast on Podcasting later visited the website of an advertiser; or it may track that a device that listened to The Q'd Up Podcast on Podcasting also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Captivate may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Q'd Up Podcast on Podcasting may do this for advertising or for other forms of content, like news stories.
The Q'd Up Podcast on Podcasting is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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