A society podcast from New York Times Opinion
Power, unpacked. “Sway” is a new interview show hosted by Kara Swisher, “Silicon Valley’s most feared and well liked journalist.” Now taking on Washington, Hollywood and the world, Kara investigates power: who has it, who’s been denied it, and who dares to defy it. Every Monday and Thursday, from New York Times Opinion Audio.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Simplecast, Podtrac, Podsights and Chartable to help Sway to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Simplecast, Podtrac and Chartable are IAB v2 certified.
Tracking and attribution: Podsights and Chartable or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Sway later visited the website of an advertiser; or they may track that a device that listened to Sway also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Simplecast may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Sway may do this for advertising or for other forms of content, like news stories.
Sway is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
Information for podcasters
This podcast’s audio is not on an IPv6-enabled domain. This isn’t an issue for now, but might be in future. (We tested the initial domain of dts.podtrac.com, which may be an analytics prefix.)
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