The Wolf Den
A business podcast from Earwolf
Credits: Chris Bannon (Host), Lex Friedman (Host), Harry Nelson (Producer) (edit)
The Wolf Den focuses on starting and growing a new business and interviews others who are influencing the business of new media. Part of the fun is hearing about the behind the scenes building of Earwolf.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Omny Studio to help The Wolf Den to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified.
Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of The Wolf Den later visited the website of an advertiser; or it may track that a device that listened to The Wolf Den also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Wolf Den may do this for advertising or for other forms of content, like news stories.
The Wolf Den is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
Information for podcasters
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