Bulletproof Your CPG Brand
If you’re building a CPG brand and running out of runway, this podcast is your unfair competitive advantage.
Bulletproof Your CPG Brand is the go-to podcast for emerging and growth-stage CPG founders navigating retail, e-commerce, and omnichannel growth with limited resources and zero margin for error.
Hosted by Daniel Lohman—former CPG founder, category management expert, and trusted advisor to natural, organic, and better-for-you brands—this show delivers practical, retailer-relevant strategies most brands never get access to.
Each episode breaks down what actually drives sales at retail:
• category management and fact-based selling
• trade marketing and promotion ROI
• broker performance and retail execution
• pricing, assortment, and shelf strategy
• brand valuation, velocity, and profitability
Let me explain why this matters. Most advice shortens your runway. This show is designed to extend it—by helping you earn an equal seat at the table with retailers, convert occasional buyers into loyal evangelists, and compete head-to-head with far bigger brands.
This isn’t theory. It’s a turnkey roadmap built from hundreds of real-world case studies, expert interviews, and proven frameworks.
If you’re a mission-driven CPG brand that wants to grow profitably, fund innovation, and do more good—this is where you start.
Subscribe and start building a bulletproof brand.
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