Wine Marketing Show

Millennials are not drinking wine as they were expected , per the 2019 Wine Industry Report by SVB. A later SVB blog also mentioned that “We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice.” The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to analyze what works and what doesn’t, when it comes to marketing in the 21st century.

Listen and follow

Information for podcasters

Keep up to date with Podnews for podcasting news, jobs and events every day

Get it free
• Podcast GUID: a665d02d-2ef5-5966-849d-b56647e65710
• This podcast doesn’t have a trailer. Apple Podcasts has a specific episode type for a trailer, which also gets used by many other podcast apps: but there isn’t one correctly marked in the RSS feed from the host.
• This podcast has no playable episodes.
• This podcast appears to be missing from Spotify. We list all the podcast directories to be in.
• See this podcast’s listener numbers, contact details and more at Rephonic
• Validate this podcast’s RSS feed with Livewire, Truefans or CastFeedValidator

Privacy: The player will download audio directly from the host if you listen. That shares data (like your IP address or details of your device) with them.

Affiliate links: This page links to Apple Podcasts. We may receive a commission for purchases made via those links.

Cache: This podcast page made Aug 6, 10:31am UTC. Scheduled for update on Sep 5. Rebuild this page now