Supply chains: Smart cars - for iPad/Mac/PC
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
© The Open University 2009 · more info
Artwork and data is from the podcast’s open RSS feed; we link directly to audio · Read our DMCA procedureListen and follow
Information for podcasters
- Podcast GUID:
74828ecc-b0b2-5571-943f-dfaa8d708494
- This podcast doesn’t have a trailer. Apple Podcasts has a specific episode type for a trailer, which also gets used by many other podcast apps: but there isn’t one correctly marked in the RSS feed from the host.
- This podcast appears to be missing from Spotify. We list all the podcast directories to be in.
- See this podcast’s listener numbers, contact details and more at Rephonic
- Validate this podcast’s RSS feed with Livewire, Truefans or CastFeedValidator
Privacy: The player will download audio directly from the host if you listen. That shares data (like your IP address or details of your device) with them.
Affiliate links: This page links to Apple Podcasts. We may receive a commission for purchases made via those links.
Cache: This podcast page made . Scheduled for update on . Rebuild this page now