The Merchant's Grandson

The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood.

Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask what else might have made a difference. Each episode draws on conversations with people across the drinks industry, tracing the connections between what happened on the ground and what leaders can learn from it.

There may be no single definitive version. The aim is to follow the clues, consider different perspectives and leave you with a sharper way to see how businesses grow.

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