IAB: a new framework is “not needed” for measurement

• At the IAB Podcast Upfront during Podcast Week, Jason Adamski of the IAB announced a new downloadable guide focusing on (among other things) the measurement of video podcasting. The IAB appears to reject a medium-agnostic measurement standard like the recently-released AMP Accords, saying “the solution is not to build a new framework from scratch”, and instead suggests that we use two separate standards from the IAB Tech Lab - the “Podcast Measurement Technical Guidelines v2.2” and the "Digital Video Served Impression Guidelines“. It adds: ”The practical challenge is not the absence of standards. It is knowing which standard applies where."

  • The guide - and even the full press release for it - requires a registration with your email address to read. That’s not how you set standards. As a service to our readers (and to protect our own business) you can download the document directly here.

• Missed the Sounds Profitable Business Summit? All the sessions are now available on-demand on YouTube, for free. We enjoyed Ira Glass - here’s his - as well as Krystina Rubino and Greg Glenday about the Spotify Skip Button. You can also flick through all these lovely photographs from both days of the summit, for a sneak peek into the venue (see if you can spot our Editor recording the daily Podnews podcast).

  • Podcast Movement starts in a few hours - Tom Webster has a keynote with some surprising news, while our Editor, James Cridland, will talk about podcasting’s history and why it matters.

• Threads has added more support for podcasts. We’ve discovered how it all works, and it’s pretty great: see the “Tips and Tricks” section below.

• For developers, iOS 27.2 has been released - with an upcoming change to Apple Podcasts. Up Next has been refreshed with two rows at the top of the Home tab, New Episodes and Continue Playing, helping audiences stay current with the shows they follow and easily resume episodes already in progress. New Episodes brings the latest episodes from followed shows, while Continue Playing shows in-progress episodes. It’s pre-release software, so don’t bank on this being there in the full release - anything could happen.

• The Amazon Music app now supports more video podcasts, including shows from ART19, Triton Digital and Flightcast. Shows are delivered through HLS video. Video podcasts are available for Amazon Music users across the US, Canada, UK, Mexico, Brazil, and Japan. In May this year, we were told Amazon Music uses the alternate enclosure in RSS feeds.

• Is video podcasting a proper, multi-platform thing yet? Podscribe suggests not - not one of the top 500 shows are available on all video platforms: YouTube, Spotify, Rumble and HLS via open RSS. Podscribe were speaking at the IAB Podcast Upfronts yesterday morning.

• Co-owner of the Utah Jazz NBA team Dwayne Wade has been signed by Blue Wire, the company announced at the IAB Podcast Upfronts.

• Podcast host Transistor has added a new website template just for video podcasts. It’s called, fittingly, Cinema.

• Why do people choose the podcasts they do? Edison Research says that the podcast’s topic, hosts and guests are most important: least important are the trailer or the cover art.

• PRX and Barometer announced a partnership to bring brand suitability and contextual targeting for PRX podcasts.

• In the UK, the Independent Podcast Awards announced its shortlist.

• Signings: Red Seat Ventures has signed Caleb Hammer’s Financial Audit for audio and video sales … SiriusXM has signed a new multi-year agreement with the Giggly Squad podcast.

An editorial note: You might have spotted Podnews is quite full during Podcast Week. There is more news happening still: we’ll get round to carrying it all, we promise.

People News

• Bleav has named Jim Thompson its Vice President of Sales. He joins from Gemini XIII and The Athletic.

Tips and tricks - with Audiencelift

Podcast News - with Airwave

With Airwave: The Damage Report. John Iadarola hosts an unflinching, no-holds-barred look at the damage that the Establishment, corrupt special interest groups, the GOP and global corporations are causing.

Knights vs Ottomans: The Great Seige of Malta. Dan Snow’s History Hit is recorded on location at Malta’s spectacular Fort St Angelo - Dan is joined by curator Kirsty Grech to explore the Great Siege of Malta – the brutal 1565 conflict between the Ottoman Empire and the Knights of St John that determined control of the Mediterranean and helped shape the future of Europe.

In Not Just The Tudors - before the six wives, the break with Rome, and, you know, the executions, Henry VIII was a charismatic, athletic second son never expected to become king. How did this dazzling Renaissance prince metamorphose into an aging, authoritarian dictator? Professor Suzannah Lipscomb and Dr Joanne Paul chart Henry’s dark descent, exploring how a monarch driven by dynastic desperation ultimately rewrote the rules of England to satisfy his own unshakeable will.

Expense Account uses food as an entry point into bigger conversations about restaurants, culture, taste and how it all relates to life and the world at large. It’s hosted by J Lee, food critic at Emily Sundberg’s Feed Me media empire, with chefs, writers, musicians, actors and more, like writer Molly Baz, chef Carla Lalli, and PBS host Pati Jinich. You’ll hear about their best meals and worst meals - the conversations start with food, but always wind up somewhere else, because food is culture, and everybody eats.

In Yasha, Jeremy Gendelman brings to life his grandfather’s harrowing flight across the Soviet Union during the Nazi invasion of WWII. Through archival tape, historical storytelling, and immersive sound design, step into a childhood in the shadow of Hitler and Stalin, where growing up meant never standing still.

Fun Wrecka is a pop culture podcast takes a funny, fresh look at popular movies, TV shows, and music. The show examines what works, pokes fun at what doesn’t, and comes up with creative fixes to make good media even better. Join Jonathan Levy, Grant Denison, and producer Chris Jones for an in depth wreck (and rebuild) of the media you thought you already knew and loved.

The new season of Giving Done Right, out today, comes at a time when federal policy shifts continue to upend the landscape for domestic nonprofits, civil society, and international aid alike, leaving donors facing urgent questions about where and how to give. Host Phil Buchanan sits down with philanthropic and nonprofit leaders to explore what effective giving looks like in a moment of real strain and real opportunity.