Voxnest
Owned by: iHeartMedia
Latest news
- Mar 3: Through its parent Voxnest, Spreaker's technology powers some of the most prominent programmatic ad marketplaces in the podcasting industry. Itself, it is the #3 podcast host according to market share of new episodes; but its market share has declined from 8.4% a year ago to 5.4% last month.
- May 6, 2021: In the US, iHeartMedia has launched its own Private Marketplace, allowing advertisers to buy shows across the iHeartPodcast Network. Using Voxnest, it allows geo-targeting and "psychographic" targeting (only want "intrepid" listeners? Or "conquerors"?) We wonder if it can also target people who've had their first COVID-19 vaccination and are feeling a bit sleept.
- Feb 26, 2021: Conal Byrne becomes CEO of the iHeartMedia Digital Audio Group, and Darren Davis will serve as COO. This unit includes the apps and websites, podcasts, Voxnest, and will also include Triton Digital.
- Oct 26, 2020: iHeartMedia is to acquire Voxnest. Voxnest will provide dynamic ad serving for iHeartRadio's podcasts and analytics. Voxnest also owns Spreaker, the 6th largest podcast host with 61,000 shows, and BlogTalkRadio, with a further 8,300. Terms weren't disclosed.
- Jul 15, 2020: Voxnest claimed earlier this month that in April/May, Spotify overtook Apple for total podcast downloads in, among other places, North Macedonia and Moldova. However, the 5m people in those two countries only got access to Spotify yesterday.
Data credits: Podnews newsletter