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Veritonic
Unrivaled Audio Research, Brand Lift, & Attribution
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February 15, 2024:
    Analytics and research platform Veritonic has announced Brand Lift Pulse, a tool that provides brands with access to actionable awareness, favorability, use, intent, and recall data for audio campaigns of all sizes.
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July 19, 2023:
    YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people who watch a podcast on YouTube are consuming it for the first time, the data says. Also, we learn that 54% of listeners like to consume podcasts on YouTube because they enjoy seeing the hosts and their guests talk, we also learn; and (slightly unnervingly) 2% of people watch YouTube while driving.
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May 20, 2022:
    Veritonic has launched Audio Attribution to its Campaign Performance suite, which helps track and measure audio ad performance across any app, hosting platform or listening device. The company shared a video in an information email.
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September 24, 2019:
    How well will your audio ad work? Veritonic claims they've developed a scoring standard, to apparently predict whether it'll be effective or not.
February 18, 2019:
    Panoply and Veritonic's partnership, which we mentioned on Friday, is worth exploring further. It includes some research on ads, saying "announcer-read" spots appear to perform 61% better than "host-read" spots. We weren't sure what the difference was, so we asked: an "announcer-read" spot is a more traditional pre-recorded radio spot ad; a "host-read" spot is where the podcast host reads and adlibs round a script. Our take: having personally done research on this in the past for radio, where host-read spots were three times as successful as pre-recorded spots, this is surprising.
February 15, 2019:

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