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April 30, 2024:
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Making a branded podcast? How about... using that branded podcast as on-hold audio? How Audio Turns Waiting Time into Brand-Building Opportunities, is a new study released today by Veritonic. 40% of consumers would quite like to hear about interesting new podcasts while they’re on hold...
April 23, 2024:
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Veritonic has inked a deal with AppsFlyer, to allow the company access to real-time data on in-app conversion actions across mobile devices.
April 9, 2024:
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Veritonic has unveiled a new longform content analysis solution, allowing in-depth data about your own content or that of your competitors.
March 26, 2024:
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61% of podcast listeners say they discover new podcasts from advertising within the shows they currently listen to. Veritonic has published its Podcast Advertising Efficacy Guide. The guide contains information on targeting, brand familiarity, and creative composition.
March 19, 2024:
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Veritonic announced an integration with Adjust, which allows Veritonic’s audio attribution solution to receive in-app conversion actions on mobile devices including installs, purchases, and subscriptions.
March 11, 2024:
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Personalised ads are 22% more effective at increasing brand favourability, according to a study from Veritonic and Instreamatic. The companies used AI to personalise ads.
February 20, 2024:
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Poor audio mixing makes an ad less effective, says a new piece of research from Veritonic. Poorly-mixed audio means more negative thoughts towards the brand, it says.
February 15, 2024:
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Analytics and research platform Veritonic has announced Brand Lift Pulse, a tool that provides brands with access to actionable awareness, favorability, use, intent, and recall data for audio campaigns of all sizes.
February 5, 2024:
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First look: Audacy has renewed its relationship with Veritonic for brand lift and creative measurement.
November 16, 2023:
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Veritonic has released its 2023 Insights Package, "sharing actionable insights around the use and measurement of audio in marketing strategies".
November 15, 2023:
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Veritonic has extended its long-form content analysis solution to video. It'll now work with content like news, live TV, movies and YouTube programming: and will spot trending topics and content that resonates with audiences.
September 19, 2023:
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First look: NPR has renewed a brand-lift measurement solution with Veritonic, to measure the impact of their client and sponsor audio campaigns.
August 22, 2023:
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Jon Gibs, a former Spotify data scientist, has joined Veritonic as a strategic advisor.
July 25, 2023:
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Acast and Veritonic have produced data on successful programmatic ads, highlighting strong tactics and best practices. There are infographics to download and use.
July 19, 2023:
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YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people who watch a podcast on YouTube are consuming it for the first time, the data says. Also, we learn that 54% of listeners like to consume podcasts on YouTube because they enjoy seeing the hosts and their guests talk, we also learn; and (slightly unnervingly) 2% of people watch YouTube while driving.
July 11, 2023:
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Veritonic announced this morning a set of products focused on branded podcasts, promising "data and analytics meticulously designed to aid in the creation and optimization of branded podcast initiatives". “Branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach,” says CEO Scott Simonelli.
June 27, 2023:
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Veritonic announced that it will add traffic from YouTube to its audio attribution tools. The company joins Magellan AI and Podscribe in offering these tools.
April 25, 2023:
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First look: Veritonic has achieved SOC 2 Type II Certification, a measure of high security for customer data.
March 29, 2023:
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New deals: SiriusXM shows are to be represented in New Zealand by media company NZME, after NZME signed a deal with AdsWizz … Voiceworks Sport has partnered with Veritonic to offer attribution for advertising on the Sport Social Podcast Network.
February 28, 2023:
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Veritonic's second Audio Intelligence Summit in New York NY last week had a record attendance, according to the company.
January 20, 2023:
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Multiple sales and product hires have been made at Veritonic. Lindsay Beach (ex iHeart), Kate Judge (ex SpokenLayer), and Casey Hartigan (ex Nativo) join as Sales Directors. Madeline Ngo joins as Head of Product; she was previously at Career·io/Talent Inc.
November 15, 2022:
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Veritonic has announced the Annual Audio Intelligence Summit will return on Feb 15, 2023 in New York NY, USA.
November 7, 2022:
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SCA and Veritonic measured brand sonic logos in Australia, including those in podcasts. Bunnings Warehouse scored highest (there's a clip in our podcast today).
November 2, 2022:
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Veritonic won an award for its sonic identity for Tostitos. The sonic identity increased brand recall by 38%.
October 17, 2022:
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Veritonic has been approved as an attribution partner by Audioboom. Advertisers on more than 8,000 shows on Audioboom can now use Veritonic to optimise and increase their ROI.
October 3, 2022:
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London ad-agency AudioPlus has signed with Veritonic to use its attribution solution. It'll enable the agency to measure ROI of client audio ads.
September 13, 2022:
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Public radio broadcaster and podcast publisher NPR has signed with Veritonic for attribution and brand-lift solutions.
June 28, 2022:
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Veritonic has announced a $7.5m series A funding round. It was led by Lavrock Ventures with additional investment from Progress Ventures, Greycroft, Lerer Hippeau and Newark Venture Partners.
May 20, 2022:
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Veritonic has launched Audio Attribution to its Campaign Performance suite, which helps track and measure audio ad performance across any app, hosting platform or listening device. The company shared a video in an information email.
May 5, 2022:
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First look: Veritonic has just launched an attribution solution to measure ad performance across apps, hosting platforms and listening devices.
February 18, 2022:
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The full programme for next week’s Podcast Futures Conference in London hosted by Podcast Radio has been announced featuring presentations and panellists from Triton Digital, Veritonic, Edison Research and Acast.
February 2, 2022:
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How well is that audio working for you? Veritonic has announced an API for audio scoring, including recall, engagement, and intent for every asset in your library.
January 13, 2022:
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Veritonic is to host the first annual audio intelligence summit, featuring leaders from brands, publishers and agencies to discuss their audio and podcast advertising strategies. It'll be held in New York.
November 3, 2021:
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Veritonic has added Brand Lift to the platform's campaign reporting capabilities. The data helps advertisers know which audio asset is performing in their campaigns. Our sister publication, Sounds Profitable, has just published a deep-dive into their brand lift product: Amanda Dimarco from Veritonic demonstrates it to Bryan Barletta.
October 13, 2021:
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Kristin Charron has been named VP of Marketing for Veritonic. She moves from Triton Digital, where she'd been for ten years.
September 22, 2021:
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Korri Kolesa is Veritonic's new Chief Revenue Officer. She joins from ART19.
May 31, 2021:
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Veritonic has released its 2021 Audio Logo Index, ranking company audio logos across the world. Here, perfect for pub quizzes, is a big playable list of the ones ranked in the report.
December 21, 2020:
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Veritonic have published their 2020 Top Podcast Advertisers, according to their own proprietary brand score. The #1 is Google, though we don't get to hear any examples of their advertising in Veritonic's blog post.
October 8, 2020:
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Veritonic, an audio measurement service, has raised $3.2m in new capital: one of the investors was Audible.
July 8, 2020:
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Steven Goldstein talks with Scott Simonelli, Founder and CEO of Veritonic on why sonic identity is becoming so important.
February 13, 2020:
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ART19 and Veritonic have released a case study into effectiveness of podcast ad campaigns, showing significantly high recall scores for a targeted audience. The results will also be covered in a talk today at Podcast Movement Evolutions.
September 24, 2019:
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How well will your audio ad work? Veritonic claims they've developed a scoring standard, to apparently predict whether it'll be effective or not.
February 18, 2019:
February 15, 2019: