Supercast
How the world's highest-earning podcasts offer subscriptions
Website: www.supercast.com
Owned by: Red Seat Ventures
About Supercast
Supercast is the preferred podcast subscription platform for the most well-monetized podcasts in the world, powering millions in revenue for independent podcasters and content networks. The platform works seamlessly with any podcast player, delivering exclusive audio and video content to paid subscribers wherever they want it with a simple two-tap subscription process. Supercast’s top 10 podcasters gross more than $26 million per year from podcast subscriptions alone. For more information, visit https://www.supercast.com.
Latest news
- Feb 11: Red Seat Ventures, part of FOX's Tubi group, has acquired premium subscription tool Supercast. Terms weren't given. Supercast’s top 10 podcasters gross more than $26 million per year in subscription revenue, the press release notes; paid subscriptions are a fast-growing part of the podcast ecosystem. Acast partnered with Supercast last April; Supercast is also used by Huberman Lab and This American Life.
- Jan 7: Popular podcast app Pocket Casts appears not to be playing well with Supercast premium shows, including those from the New York Times. The reason for the bug is that Pocket Casts doesn't handle private feed URLs that are more than 1,020 characters. (If you're wondering, the generally accepted advice is that URLs are supported up to around 2,000 characters).
- Jul 28, 2025: A proposal has been made to make it easier for independent podcast apps to link to paid feeds, like those from Supercast, Supporting Cast or Patreon. The detailed specification aims to give the same kind of functionality as Apple Podcast’s premium subscriptions, but from other apps. However, it isn’t clear how podcast app developers would share in revenues made.
- Jun 2, 2025: Thing we didn’t spot: Acast+ is going away, as mentioned at the bottom of a press release in April. The tool offered podcast subscriptions. The company has teamed up with Supercast. Note to self: sometimes, the biggest stories are in the last paragraph.
- Apr 10, 2025: Acast has partnered with Supercast to offer paid subscription tools. They’ll be available to all Acast podcasters, allowing them to easily sell exclusive audio and video content, ad-free feeds, and the ability to engage with other fans.
Data credits: Podnews newsletter