
Supercast sees success in cross-platform paid podcast subscriptions
This article is at least a year old
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Paid podcast subscriptions seem to be having a moment: Breaking Points, a podcast and YouTube show, has seen 10,000 paying subscribers in just two days using Supercast. The company tells Podnews that their top ten podcasters are earning more than $9 million in annual recurring revenue from paid subscribers on the platform; and that their growth rate is outperforming Substack’s early published milestones.
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RedCircle has landed $6m in funding. The company monetises podcasts, selling host-read ads or programmatic advertising, as well as a method of selling podcast subscriptions. The company says many of their podcasters are earning six figures annually.
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Callin, a social podcast app, has raised $12m in funding. It appears to be a Clubhouse-like service; Axios says it’s “a single software stack for recording, editing, transcription and distribution, plus an added twist of live audience participation”.
Sep 6 2023: This broken link now points to the Internet Archive.
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Spotify has a new podcast executive: Julie McNamara, a former executive vice president and head of programming at Paramount+, will become Spotify’s new head of U.S. studios and video operations.
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Twitter has confirmed that it is working on a tipping process using Bitcoin and the lightning network. This is of interest for podcasters because it uses the same technology as value4value listening, including 'boosts’. “If every Twitter user has a lightning wallet, the listener onboarding problem gets solved overnight,” said Podcast Index’s Dave Jones.
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Now, the coffee you drink can help podcasting. Unf#cking The Republic has announced a partnership with Indigenous-owned Native Coffee Traders, located in New York on the Poospatuck Reservation, a new way to simultaneously support the show and the Indigenous community. You can buy the coffee on their website.
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In Canada, CBC has announced its Q3/21 podcast slate, including a trilogy exploring strands of radical extremism in North America.
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Blue Wire and WynnBET have announced a number of new podcasts. Blue Wire’s studios at the Wynn in Las Vegas are due to open next week.
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In France, SACEM and GESTE have reached agreement on music licensing for podcasts. Prices start at €0.125 per subscriber per month ($0.15), or 3% of revenue. SACEM covers authors, composers and publishers, like PRS for Music in the UK or APRA in Australia. This licence allows you to record someone singing a copyrighted song, but like a similar licence from APRA in Australia, does not cover you, as we understand it, for using any sound recordings.
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Cleanfeed has launched new studio tools for podcasters and broadcasters, including audio buttons to allow sound effects, intro music or jingles. Cleanfeed is used by companies for remote high-definition, live audio, in the browser.
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Sheqonomi is a new podcast app, running on iOS, Android and KaiOS - aiming to advance and uplift women. Founder Anu Bhardwaj, based in Bermuda, is also the founder of Women Investing in Women Digital and The State of Women Institute.
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Edison Research is planning a webinar examining US Latinos who don’t listen to podcasts.
Sep 6 2023: This broken link now points to the Internet Archive. -
In Germany, Spotify is advertising a new campaign about how well Spotify works in the car. The company says in-car listening increased last year by 155%.
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Spotify has also reminded podcasters to correctly label your show as 'explicit’ if required.
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Didn’t get your entry in for the New Zealand Podcast Awards? The deadline has been extended to Sep 10.
Tips and tricks - with Podcast Movement
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From Pacific Content, Kristie Chan highlights her “intimidating” first day of audio engineering school, and focuses on how to make the industry more inclusive.
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The Verge detail how to get great audio for podcast interviews.
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Kate Erickson has written about her biggest takeaways from Podcast Movement 2021. She suggests preparation, discipline and flexibility to get the most out of these events.
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