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Podchaser
Podchaser is a full database of podcasts and podcast hosts. It contains premium information for advertisers, incl...
Data and analysis
Podchaser is a full database of podcasts and podcast hosts. It contains premium information for advertisers, incl...
Data and analysis
Stories
September 12, 2024:
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Podchaser has announced that its AI-powered Collections+ targeting tool has helped 24% more Acast podcast creators to earn podcast revenue - helping ad revenue reach a wider set of shows than just the top podcasts.
July 12, 2024:
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Podcast Day Asia, powered by Podnews, has announced a set of new speakers, including 1Up Media’s Guang Jin Yeo; Podchaser’s Norman Chella; and Audacia Audio’s Kym Treasure. The event is in KL, Malaysia, on Sep 3 - code
PODN10
saves money.
June 28, 2024:
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In the UK, since the general election was announced, there has been a 53% increase in unique listens to politics podcasts, according to Acast and Podchaser data. The company is marketing shows across its network and out-of-home.
April 26, 2024:
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Podchaser has launched a new section of the site called Podcast Charts & Rankings, which shows the Apple and Spotify podcast charts from across the world.
March 27, 2024:
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First look: Podchaser unveiled enhancements to its “predictive demographics”, improving audience targeting for advertisers. It’s powered by AI and works for all English-language podcasts.
January 10, 2024:
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Podchaser has been recognised in the G2 Winter 2024 Media and Influencer Targeting Index, appearing across six categories.
November 16, 2023:
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First Look: Podchaser has unveiled Performance+, which it calls the Podcast Industry's First Recommendation Engine for Direct Response Campaigns, a tool to identify the most effective podcasts for performance and direct response campaigns for advertisers.
October 12, 2023:
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First look: Podchaser has launched Airchecks, a tool that allows media planners to confirm that a podcast ad actually ran, and also discover how it was delivered.
September 28, 2023:
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OMG, Podchaser is slaying the podcast game by dropping a new feature that's fire: "predictive demographics". It's so low-key cool! It's basically AI that listens to podcasts to suss out the age and gender of the audience from the language used. Girls, they say it's the first time anyone's done this in the industry! It's pretty lit!
August 9, 2023:
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Interview Valet has bought Podchaser Connect, a database used to book guests on podcasts, from Acast. Interview Valet will integrate Podchaser Connect into its service. Podchaser launched its guest placement platform in 2020.
June 22, 2023:
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Just announced: Sprinklr Insights, an AI-powered social monitoring product, is now using Podchaser's API to listen to and measure conversations happening on podcasts.
June 8, 2023:
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First look: Podchaser has launched Collections+, an AI-powered tool to help advertisers to better reach specific audiences.
February 9, 2023:
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How do you make your podcast rank better in search? Podchaser asked 35 podcast SEO experts, and has produced a fifteen-step guide to podcast SEO.
January 30, 2023:
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We've added links to GPodder, Bullhorn, Momento, Listen Notes, Podchaser, Podknife and Podverse to our podcast pages, using Nathan Gathright's platform links.
January 26, 2023:
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Podcasts are doing just fine, says Acast's Podchaser. "While the biggest players in the podcast industry have expanded and contracted wildly over the past few years, the podcasting middle class has quietly and consistently grown." Yesterday, we highlighted that the "80% drop in new podcasts" headlines were wide of the mark.
January 25, 2023:
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Rephonic has launched a free tool to embed podcast reviews on your website. The tool pulls reviews from a number of platforms including Apple Podcasts, Castbox and Podchaser. Get started here (and enjoy the example).
December 23, 2022:
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Podchaser has rolled out a new privacy policy. It's a complete rewrite of the former policy; notably, adding "we may also share your personal information with other companies within the Acast group".
December 14, 2022:
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What day do shows in your podcast genre release new episodes? Podchaser analyzes six months of podcast data and shows the most/least popular days to publish a podcast.
December 2, 2022:
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Podchaser has launched Podchaser Alerts, which allow users to track podcast episodes for their target keyphrase and receive daily alerts of new mentions. Your first alert is free.
August 31, 2022:
FYI: Newly generated podcast pages within Podnews no longer carry the filtered credits information we used to display from Podchaser. We aim to support the open channel-level podcast:person
tag instead from the new podcast namespace.
July 19, 2022:
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Following the acquisition of Podchaser by Acast, Acast's Ross Adams and Podchaser's Bradley Davis will be on the Podland podcast this Thursday. Meanwhile, Mathew Passy wonders if the acquisition enables Acast to "spam more podcasters", Matt Cundill wonders whether to keep information on Podchaser, and Blubrry's Todd Cochrane says he'll pull all his shows because of Acast's "spamming and poaching". Acast tell us the acquisition is "completely unrelated to our email marketing strategy"; and we would also note that Acast doesn't appear to have sent a cold email marketing campaign, to anyone, since mid-June. Perhaps they've heard us.
July 18, 2022:
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Acast is to acquire Podchaser, the "world’s most comprehensive and authoritative podcast database" in a deal worth $34m. Podchaser, which is expected to make a profit next year, will continue to operate as a separate brand: it contains data of more than 4.5m million podcasts, including advertising information. The integration will bring additional data to Acast's advertisers.
June 2, 2022:
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Podchaser Pro users with the Sponsors add-on can now access brand pages for the top 2,000+ brands. Users can see how many times a brand has sponsored the top 5,000+ podcasts and the brand’s estimated ad spend for each show.
April 27, 2022:
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Podchaser now has 16m credits in their database.
April 8, 2022:
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Podchaser has launched an API for sponsors and ad spends. "Simply search Podchaser for one of the top 5,000 podcasts or their episodes to find what brands have sponsored that show in the past".
April 4, 2022:
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Podchaser has launched their third annual Reviews4Good program, giving $0.25 per review left on Podchaser. Get started by leaving Podnews a review.
March 16, 2022:
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Fed up of random cold pitches to appear as a guest on your show? Steal this from Jay Acunzo. (Or, check that Podchaser doesn't erroneously think you accept guests, like it did with our four-minute podcast).
February 15, 2022:
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You've heard of Wordle? Podchaser has released Poddle, which uses podcast art.
February 8, 2022:
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Podchaser has released The Podchaser 25, a list of the "hottest up-and-coming podcasts" in the US. It's based on a proprietary scoring system including listening stats from un-named apps, and 29 other unspecified data points which appear to include social media data; the company wouldn't give Podnews more details. Families Who Kill is January's number one show.
January 27, 2022:
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Podchaser has partnered with Audacy on podcasting insights. "As Audacy can view data that Podchaser has collected on other podcasts, it can then be seamlessly shown that Audacy’s categories of content measure up to and at times exceed others."
January 19, 2022:
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Podchaser reviews are now available in Podcast Guru, a podcast app. Podcast Guru users can read, and add, reviews direct from the app - they've been able to see ratings in the app for a year or so.
January 4, 2022:
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Norman Chella has joined Podchaser as Podcast Librarian. He'll be working on accuracy for the platform's credits.
November 17, 2021:
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Critical Mention is the latest company to partner with the proprietary podcast directory Podchaser. The partnership will allow brands to accurately track and measure the impact of brand mentions across podcasting.
November 10, 2021:
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Podchaser has added a feature for Podchaser Pro users that allow them to find podcasts that accept guests. The service now has more than 13,000,000 podcast credits in its system, it's announced.
November 5, 2021:
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Podcast Guru, one of the top-rated podcast players for Android, is now available on iOS. It includes integration with Podchaser and supports the Podcast Index.
November 4, 2021:
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Acast is now automatically adding its podcasts to Podchaser, the company has announced. Separately, two of Acast’s employees, Elli Dimitroulakos and Shantae Howell, have been recognized in the Top Women in Media awards.
October 25, 2021:
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Podchaser has launched "an app" - a progressive web app, which adds an icon to your app drawer and help you go straight there. (Podnews has one too - use the same installation instructions, but use our website instead).
October 22, 2021:
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Podchaser has added community leaderboards, badges and other gamification tools to encourage more ratings and reviews within the service.
September 14, 2021:
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PodcastPage has integrated with Podchaser to display ratings and reviews.
August 25, 2021:
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If you'd not heard of Audice Wellness Services, the #9 global podcast, it's Canadian, and released its last show on February 22. Audice Nasser, a Master Clinical Counseling Hypnotherapist, and each episode is either 1 or 3 hours long. It has no ratings on Podchaser; and appears in the Apple Podcasts mental health category chart in a few countries. It's a curious entry into the chart, but perhaps explained by listening to typical episodes, like 1 Hour Relaxing Music For Stress Relief. Soothing Music. Meditation. Sleep Music or 1 Hour Calming Clinical Hypnosis Meditation Music - Fall Asleep in 5 Minutes, or 3 HOURS Guitar Relaxing Music for Stress Release, Deep Sleep, Meditation - it seems to be a set of music tracks to promote a hynosis business in New York ON, Canada.
August 24, 2021:
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Podchaser has refreshed their creator profiles and alerts, and made it simpler to follow creators across different shows. In terms of language, they're now referring to roles as "Credits". We've followed suit (like our listing for Podland).
August 20, 2021:
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Podcast host Captivate now sends podcast credits automatically to Podchaser, using the Podcast Taxonomy to make it clear who does what. Podnews's Editor is an advisor to Captivate; Podjobs also supports the Podcast Taxonomy.
August 17, 2021:
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Podcast discovery and listening app Moonbeam now offers ratings and reviews powered by Podchaser. It's the latest company to use Podchaser's data.
August 3, 2021:
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Podcastpage, which offers a full website for your podcast, has added a voicemail feature and automatic import of podcast reviews from both Apple Podcasts and Podchaser.
July 12, 2021:
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Podnews has implemented the Podchaser API on our podcast pages, bringing back ratings and creators.
June 25, 2021:
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Podchaser has announced integration with OutlierClips, a Chrome extension that helps podcast hosts research and prep for interviews. The company has also introduced saved searches on its website, allowing you to bookmark filters and searches.
June 23, 2021:
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Podcast Taxonomy has announced the Podcast Taxonomy Community Board. They will guide strategy for standardizing industry-specific credits and production roles.
June 3, 2021:
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Popular Android podcast app Podcast Guru is the first to add an integration with Podchaser. You can sign-in to rate podcasts directly from the app: to come will be listen history and reviews.
May 28, 2021:
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Fresh from branded podcast research from the Netherlands yesterday, today comes the first branded podcast case study from MENA - looking at the Arabic language Saqr's Eclipse and how it positively benefited Toyota.
May 27, 2021:
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Podcast information website Podchaser has launched a new API, allowing podcast apps to use ratings/reviews, credits and additional features. There's a free and premium tier, and an OAuth login to enable ratings and reviews direct from any app or website.
May 17, 2021:
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You can watch the show again online, or use this Podchaser list from Evo Terra to go and listen.<!-- LINKCHECK|20230903|403|https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49|http://web.archive.org/web/20210517182644/https://www.podchaser.com/lists/ambies-2021-winners---the-podcast-academy-107aDrdG49| -->
May 4, 2021:
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Podchaser is now enabling media monitoring platform PeakMetrics to analyse podcasts. As part of the partnership, this brings more data to Podchaser users too.
April 19, 2021:
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Erik Diehn has joined Podchaser as an advisor. He was formerly Stitcher CEO.
April 16, 2021:
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TVEyes has added podcast listenership data from Podchaser to its service. The company "allows brands to measure the effectiveness of their PR efforts and also analyze the impact from podcast news mentions".
April 5, 2021:
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Podchaser has brought back their Reviews4Good program for April 2021. Every review of a podcast or episode will mean 25 cents goes to Meals on Wheels America; there are ways to double or treble that money, too. Here's a show to review, please
March 26, 2021:
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The Pulte Podcast is clearly on to a good thing - just one rating in Podchaser, but 2,034 ratings in Apple Podcasts. 1,481 of those reviews came in in just three days in August. They're genuine reviews, though: if you wondered, he asks listeners for their CashApp ID when subscribing, and rewards some people for their five star ratings with $100 or even $150.
March 10, 2021:
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Podchaser has acquired Podrover and Podcharts. Podrover helps podcasters track their podcast reviews; Podcharts gives podcast chart ranking history. No terms were given.
March 4, 2021:
Would you recommend us? There are plenty of places to give Podnews an upvote or a good rating - Podchaser, Apple Podcasts, or just your own social media feed. If you'd recommend us, please do so today: we'd really appreciate it.
January 21, 2021:
Thank you to Podchaser for becoming our latest gold supporter. Podchaser is a great way to discover more podcasts you might like, as well as allowing you to review shows you've enjoyed and catch up with what your friends are listening to. Here's how you can become a supporter too.
January 14, 2021:
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First look: Podchaser has announced a $4m funding round, to enable it to expand its work enriching podcast data. One of the investors is CEO of Ad Results Media, Marshall Williams.
January 13, 2021:
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Podchaser now supports Spotify Exclusives - reviews, credits and more.
December 24, 2020:
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If you're with Blubrry, you can now submit your podcast directly to Podchaser if they don't have it.
October 28, 2020:
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Podchaser Pro has been launched. The service offers estimated reach, demographics and social figures for podcasts, as well as contacts; it's meant to help advertisers and PR people discover new shows. In case you're interested, this is our page on the service.
August 24, 2020:
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Podchaser has made it even easier to add new podcasts, and claim your own, in the service.
August 3, 2020:
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Podchaser has added the ability to connect your Twitter account to discover new podcasts and friends. (Psst - you should follow us: we're @podnews).
July 28, 2020:
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Podchaser has made it easy to apply to The Podcast Academy - just by adding a link to your Podchaser profile. It's currently just $50 to join the Academy.
July 23, 2020:
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Heads-up: Podchaser is soon to launch a feature that lets you find podcasts based on who you already follow on Twitter and Facebook. They suggest ensuring your Podchaser listing includes your Twitter and Facebook account.
July 14, 2020:
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We'd expect the announcement of a new CEO for Pocket Casts shortly: it's likely to be John W Gibbons. Based in LA, he's a strategic advisor to Podchaser, and worked at IMDb and Amazon for 14 years.
June 30, 2020:
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After WWDC, Apple executives have been making appearances on podcasts. Apple Marketing VP Bob Borchers and Product Manager Ronak Shah appeared on Upgrade; Apple SVP Craig Federighi talked on Waveform; John Gruber's The Talk Show snagged Federighi and VP Greg Joswiak. Apple Podcasts' boss Ben Cave? Not so much. We need more aloof British accents in podcasting, Ben.
June 24, 2020:
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Big numbers: Podchaser says they just surpassed 6,000,000 podcast credits; while we hear that Great British Podcasts, the weekly podcast recommendations newsletter from the British Podcast Awards, has just signed up its 100,000th subscriber.
June 2, 2020:
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Buzzsprout now has a button to get your podcast listed with Podchaser.
May 27, 2020:
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Another day, another podcast app. LSTN promises "a new podcast listening app focusing on discoverability and privacy", and appears to use Podchaser data for reviews. It's iOS only for now.
May 21, 2020:
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Next Thursday May 28 is the Podcast Festival. Our Editor, James Cridland, will be appearing alongside Kara Swisher, Podchaser's Bradley Davis, the BBC's Commissioning Editor of Podcasts for BBC Sounds Jason Phipps, and podcast producer Dr Siobhán McHugh. Tickets are still available for Podnews readers here.
May 5, 2020:
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In The New Media Show with Todd Cochrane and Rob Greenlee, they interview Bradley Davis, the CEO of Podchaser. Bradley is also the subject of Podcast Movement's ten questions.
April 28, 2020:
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The first speakers for Podcast Festival have been announced - a global online event focusing on the future of podcasting, on May 28. Kara Swisher from recode; Bradley Davis from Podchaser, and our Editor, James Cridland.
April 17, 2020:
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For every review, Podchaser is paying 25 cents to Meals on Wheels America. It's extended its reviews4good program until the end of April. Libsyn and Captivate are also matching all donations for podcasts on their platform, and if a podcast replies to the review, that doubles the money. (Our Editor is on Captivate's advisory board. Disclosures)
April 16, 2020:
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Podchaser has integrated its ratings with Podcast Guru, an Android podcast app. Podcast ratings and episode ratings are available within the app. (We're on Podchaser and on Podcast Guru).
April 2, 2020:
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Want to help your favourite podcaster and help charity? Podchaser has launched Reviews4Good. Every new review on Podchaser will result in a 25 cent donation to Meals on Wheels America's COVID-19 Response Fund - and if podcasts reply, they'll double the donation. Get started by reviewing this one very positively indeed.
March 12, 2020:
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Thanks to our personal supporters like Mike Rapin, we did some additional work on our podcast pages today to properly check Google Podcasts for the multiple RSS feeds that Libsyn produces. If you find Podnews helpful to you, we're on Patreon. And thank you, Mike!
March 10, 2020:
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Podcasters can now reply to reviews on Podchaser. You can now say "thank you" for reviews, or even help with more information. Try leaving a review here
March 3, 2020:
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Podchaser has a new advisor. Abbie Sheppard works at personalised video company Cameo as Head of International Business. Reviews have also been integrated into MyPodcastReviews and also into Podrover.
February 20, 2020:
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Podchaser has added bookmarks, subscriptions, and a dashboard. The service, which includes a database of podcast host and guests, has also announced a look at Democratic presidential candidates. Pete Buttigieg has appeared on most podcasts (that is, if you ignore Joe Biden, who has a podcast but doesn't actually appear on it).
January 29, 2020:
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Podchaser has raised $1.65m to expand their database, and has launched a new service, Podchaser Connect. Podchaser Connect is a service that pairs guests with podcast hosts.
January 24, 2020:
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The "IMDB of podcasting " Podchaser hit three million creator credits (hosts, producers, etc) in December. They've just hit 4 million.
January 23, 2020:
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Omny Studio is now integrated with Podchaser - allowing you to add creator and guest credits within the Omny Studio podcast platform.
January 8, 2020:
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We don't use the censored titles in Podnews, so you can compare this Anchor podcast on Apple with our naughtier listing of it; or this Podbean title on Apple with our listing. In both cases, the artwork contains the potty-mouthed word, though. The naughty words are not censored in Castbox, Overcast, Luminary, Podchaser, RadioPublic and Spotify; and this one isn't censored in Google Podcasts either.
January 6, 2020:
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Podcast discovery website Podchaser has added a recommendation feature. You can recommend podcasts, episodes or creators to your friends on the service or via email - and we like their example of a creator to follow.
December 26, 2019:
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Podchaser are keen for more integrations with other services, and are asking for votes for which tools to integrate with next. (We're on the list - and are up for any integration!)
October 21, 2019:
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Podchaser has launched the Podchaser Feed, a personalised feed of the latest podcast episodes, guest appearances, ratings & reviews, curated lists, follows, and more - built for more effective podcast discovery . It launched in beta in September. Follow Podnews here.
October 10, 2019:
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Podchaser now has three million podcast credits in its database, the "IMDB of podcasting" has posted in a tweet. Podnews shows selected data in our podcast pages - anyone can add credits like hosts, producers and musicians to podcasts.
September 26, 2019:
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You can now create and share social videos of your favorite podcast clips in Podchaser. The service now has integration with Headliner. (We approve of the example given in their press release).
September 25, 2019:
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Podcast host Captivate has released a number of enhancements including automatic checking for cover-art size/colourspace, Podchaser ratings, and support for third-party tracking codes. Disclosures
September 18, 2019:
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If you missed out on our early-access code for Podchaser's new 'social feed', they've just given us 50 more. Use the code 'podnews' over here if you want in, and follow Podnews here. (Oh, and Podchaser ratings are now in RadioPublic too).
September 10, 2019:
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Podchaser is enabling its new 'social feed' today, sending out access keys to those that signed up for early access. The Feed is a brand new social timeline that leverages Podchaser's unique database to feature real time guest appearances, recent reviews, new releases, and much, much more. Want in? Use the code "podnews" here - the first 25 Podnews readers get instant access.
August 29, 2019:
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Podchaser is opening early access signups today to an upcoming feature, called a "Social Feed". This gives a social timeline that features guest appearances, reviews, new releases and more data from Podchaser's unique database. You can sign up to the beta here (and follow Podnews here).
August 2, 2019:
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Podchaser has published more information about their ratings and creator credits now appearing within Player FM.
July 29, 2019:
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Podnews podcast pages now include ratings from Podchaser, as well as styling work. Here's Hello from the Magic Tavern for you to enjoy.
July 3, 2019:
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Podchaser looks at the number of US presidential candidate appearances on podcasts. Joe Biden is at #3; Bernie Sanders and Elizabeth Warren at a joint #7.
June 12, 2019:
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Podchaser has hired Dave Keine as its new Head of Marketing.
May 24, 2019:
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Grab a free t-shirt from TeePublic - Podchaser have launched user profiles, and if you are one of the first 500 people to add your favourite podcasts to your profile, you get a free t-shirt. Here are all the details
May 15, 2019:
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Podchaser, the IMDB for podcasting, has added user profiles. Here's co-founder Cole Raven.
April 4, 2019:
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Podchaser has announced 21 data partnerships of podcast websites and apps using Podchaser creator data. Services include RadioPublic, Player FM, and Podnews. "Podnews links to Podchaser from our podcast pages whenever we mention a podcast in our free daily newsletter," says our Editor, James Cridland.
February 28, 2019:
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Podchaser has interviewed Dan Carlin.
February 11, 2019:
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Our podcast pages have had a tweak: we now list Podchaser Creators like Answer Me This's Helen (Zaltzman) and Olly (Mann). We also show sparklines for the podcast chart information we list from Chartable, so you've a sense of whether a podcast is growing or falling. (Got data about podcasts? We'd love to integrate it).
February 7, 2019:
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Our podcast pages now link directly to Podchaser. (Here's The Economist's The Intelligence).
January 25, 2019:
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Jordan Harbinger has been interviewed in depth by Podchaser.
January 23, 2019:
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Podiant, a hosting and analytics platform, has announced integrations with creator platform Podchaser, a new player, support for analytics technology Podcast Pingback, and 'applause', a way for listeners to show appreciation in their web player as they listen.
January 22, 2019:
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A somewhat downbeat review of the iHeartRadio Podcast Awards reminds us that podcast award shows are quite hard. Cole Raven also reviewed the show, and offers some advice. (We'd have reviewed it too, but the coverage wasn't available to foreigners).
January 16, 2019:
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Podchaser is now integrated with TeePublic, allowing podcasters to add merch directly to their podcast page. Podcasters that link their pages can get a free t-shirt with their podcast artwork.
January 15, 2019:
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Are YouTubers migrating to podcasting? Podchaser gives four reasons why.
January 11, 2019:
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Podchaser have posted a 2019 roadmap and 2018 review. The plans include better discovery, integrations with other platforms, and revenue, including merch.
January 10, 2019:
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Podchaser gives advice on how to make podcast ads that make money.
December 20, 2018:
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Australian audio festival Audiocraft has produced a Podchaser playlist of great Australian podcasts. And here's another playlist - podcasts about podcasting.
December 5, 2018:
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Podcast information website Podchaser has put their 'creator' pages live. Here's an example, showing guest appearances as well as owned podcasts. During December, creators can claim free gifts and services.
December 4, 2018:
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Podchaser write a profile on Curiosity Daily, a short daily podcast that helps you understand the world better with "a timely blend of cultural trends, life hacks, and developments in science and technology". One of the hosts bought us a coffee once.
August 29, 2018:
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Podchaser have launched their Podchaser Creator pages, billing them as "pages that allow listeners to follow, share, and learn about the podcast creators who build the podcasts they love". Registering early also gets you a free t-shirt from TeePublic branded with your own podcast artwork.
August 15, 2018:
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Interviews with podcasters: Alex Goldman from Reply All is interviewed in Podchaser today; Ear Hustle’s Nigel Poor joins to talk about Raymond Carver’s writing, a lifelong habit of eavesdropping, and her time working at San Quentin, in But That's Another Story; Gimlet's Matt Lieber and NPR's Neal Carruth are interviewed in Space Daily.
July 11, 2018:
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Podchaser has added custom lists to its service, so you can share lists of your favourite podcasts. We're also told that they'll be taking professional headshots at their Podcast Movement booth.
June 14, 2018:
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Podchaser has completed a funding round. Asked the obvious question, co-founder Cole Raven told us via email: "We're keeping this round undisclosed for now".
June 8, 2018:
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Speaking of Philadelphia, Podchaser have a ticket to Podcast Movement to give away, along with $500 for travel. You must be in the US or Canada to enter; entry focuses on reviewing a podcast. Cough.
March 21, 2018:
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What's the future? Podchaser asked 21 podcast stars. There are some good views in here: part future-gazing, part wish-list.
February 16, 2018:
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Podchaser announces a revamped search product.
November 2, 2017:
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Insider Louisville covers Podchaser, the 'IMDb of podcasting'. Founder Bradley Davis, "who still has a day job in sales", reports a flurry of support; and is looking for investment.
August 29, 2017:
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Podchaser moves to open beta. Designed as a podcast discovery tool, using the power of the crowd.
July 7, 2017:
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Niemen Lab highlights podcast discoverability too - podchaser appears to be doing some good work in this space. The iTunes API still appears to be behind most podcast apps: a large uncertainty.