Locked On
Owned by: Tegna
Latest news
- Apr 9: After SB Nation’s announced closure of the network’s local sports podcasts, are these types of shows doomed? Not so fast: the Locked On Podcast Network says the local sports podcast model is thriving.
- Mar 28: Correction: Yesterday, we said that the Locked On Podcast Network were represented by Libsyn Ads before they signed with Adswizz. We based this on a page on the Libsyn Ads website which sold “a full network buy” of the Locked On Network. That page was deleted after we published yesterday; and both companies say that Locked On did not work with Libsyn Ads, so we clearly got things wrong and we regret the error. We’re told they were with Spotify/Megaphone.
- Mar 27: The Locked On podcast network is to be represented for adsales by Adswizz. They were with Libsyn Ads, formerly AdvertiseCast.
- Mar 1: TEGNA released its latest financials. It’s the owner of the Locked On Podcast Network, and that saw a 37% increase of downloads and views in 2023, broke 30mn in October, and is expanding into video. Our sister publication the Podcast Business Journal will have an interview with David Locke later today about the company’s strategy to get close to audiences.
- Feb 16: The Podnews Weekly Review this week is just James - Sam Sethi is probably sheltering from the tropical rain showers in the Australian summer. James is joined by David Locke from the Locked On Podcast Network, who have an interesting strategy to get closer to their audience; and by Amelia Coomber from Podscribe to discuss their effectiveness research.
Data credits: Podnews newsletter