Inside Radio
Owned by: iHeartMedia
Latest news
- May 13: Inside Radio covers iHeart’s presentation at last week’s IAB Podcast Upfront, which focused on the diversity of content in the network. (Inside Radio is owned by iHeart).
- Jan 24: US broadcaster Audacy, which recently filed for bankruptcy protection, has a new business plan which includes an audio subscription service, according to iHeart-owned Inside Radio. Audacy says it could deliver “as much as $20 million in revenue by 2027”. The company owns a number of podcast companies including Cadence13 and Pineapple Street.
- Dec 6, 2021: After dismal audience figures, the all-podcast radio format has been dropped by iHeartRadio from its two AM stations KABQ Albuquerque (in favour of Christmas music), and WSAN in Bethlehem PA (in favour of oldies). A radio executive described these stations to Podnews as "poorly executed and confusing" when they launched; iHeart-owned Inside Radio reports that both stations only managed a 0.1% market share. "iHeartPodcast 95.9" WEBG, an FM station, is still airing non-stop podcasts: that station, licenced to serve Mina NY (population 1,016) is audible in parts of Erie PA (pop 94,831).
- Aug 5, 2021: Inside Radio has unveiled The Most Powerful People In Podcasting 2021: #1 is Conal Byrne, the CEO of iHeart's Digital Audio Group. Inside Radio is owned by iHeartMedia, a fact you won't find disclosed on either company's website.
- Mar 12, 2021: Meanwhile, iHeartRadio's Inside Radio reports data from Edison Research's Share of Ear study (Q4 2020). That claims that podcast listening accounts for 6% of all audio consumption; radio (AM/FM and SiriusXM) takes almost eight times that (47%). There's plenty more space to grow.
Data credits: Podnews newsletter