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January 24, 2024:
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US broadcaster Audacy, which recently filed for bankruptcy protection, has a new business plan which includes an audio subscription service, according to iHeart-owned Inside Radio. Audacy says it could deliver “as much as $20 million in revenue by 2027”. The company owns a number of podcast companies including Cadence13 and Pineapple Street.
August 9, 2023:
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Nielsen will collect diary data on podcast listening, reports the iHeart-owned Inside Radio. An "electronic diary" will ask respondents about all the audio listening they do, not just AM/FM radio. Online diaries have been in use in the UK since 2011; Nielsen's electronic diary will be fully deployed in 200 US markets by the second half of 2025.
August 26, 2022:
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Inside Radio has published its annual list of the "most powerful people in podcasting". The publication, which is owned by a subsidiary of iHeartMedia, has side-stepped criticism after consistently placing iHeart's Conal Byrne in the #1 slot in previous years; the new list, which has grown from 10 to fifty people, is now in alphabetical order.
December 6, 2021:
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After dismal audience figures, the all-podcast radio format has been dropped by iHeartRadio from its two AM stations KABQ Albuquerque (in favour of Christmas music), and WSAN in Bethlehem PA (in favour of oldies). A radio executive described these stations to Podnews as "poorly executed and confusing" when they launched; iHeart-owned Inside Radio reports that both stations only managed a 0.1% market share. "iHeartPodcast 95.9" WEBG, an FM station, is still airing non-stop podcasts: that station, licenced to serve Mina NY (population 1,016) is audible in parts of Erie PA (pop 94,831).
August 5, 2021:
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Inside Radio has unveiled The Most Powerful People In Podcasting 2021: #1 is Conal Byrne, the CEO of iHeart's Digital Audio Group. Inside Radio is owned by iHeartMedia, a fact you won't find disclosed on either company's website.
March 23, 2021:
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Advertiser Perceptions has published the Podcast Advertising Marketing Report. Some of the findings are reported by iHeart's Inside Radio.
March 12, 2021:
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Meanwhile, iHeartRadio's Inside Radio reports data from Edison Research's Share of Ear study (Q4 2020). That claims that podcast listening accounts for 6% of all audio consumption; radio (AM/FM and SiriusXM) takes almost eight times that (47%). There's plenty more space to grow.
February 18, 2021:
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iHeartMedia also owns podcast hosts Voxnest and Spreaker, podcast producer How Stuff Works, Mediabase and Media Monitors, radio software company RCS, and radio news website Inside Radio.
January 17, 2020:
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iHeart-owned Inside Radio interviews former iHeart employee Owen Grover about Pocket Casts. "We have seen well over 20% growth in our number of users just in the past two months," Grover says.
December 30, 2019:
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iHeartRadio have launched a third all-podcast radio station. Listeners in Erie PA will find the iHeartRadio Podcast Channel on WLTM, 95.9 FM. It joins Allentown-Bethlehem PA's WSAN 1470 AM, and Albuquerque NM, KABQ 1350 AM. It's the first podcast station to make it to FM in the US, reports iHeartRadio-owned Inside Radio.
March 11, 2019:
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Metrics for the podcasting industry remains an issue with some. Inside Radio report on the metrics discussions at the RAIN Podcast Business Summit last week. Your Editor moderated a panel - mention of his sparkling repartee is, remarkably, absent.
January 11, 2019:
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Yesterday, we linked to US radio's top advertisers, on Inside Radio. That website doesn't work in Europe, for which our apologies. Here's what you missed, Europe.
January 10, 2019:
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The top 10 US radio advertisers for 2018 have been published by Inside Radio. Of possible interest: not one advertiser is in the top 15 US podcasting advertisers for October.
November 1, 2018:
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Radio 'embraces fluidity between broadcasting and podcasting', according to a piece from Inside Radio. It highlights how radio stations can improve their ratings with podcasts.
November 20, 2017:
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US radio groups want a piece of the podcasting action, reports Inside Radio - including aggressive steps from Entercom (who have just completed their takeover of CBS Radio).