IAB Australia
Address: 
Sydney NSW, Australia
Website: iabaustralia.com.au
About IAB Australia
IAB is an independent industry association with nearly 9,000 members globally spanning media owners, publishers, technology companies, agencies, and advertisers. It works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 45 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives. www.iabaustralia.com.au
Latest news
- Sep 2: IAB Australia review finds industry needs shared data standards as advertising measurement grows more complex - Advertising industry is calling for shared, standardised data for media planning and the assessment of advertising effectiveness PRESS RELEASE
- Aug 31: Audio internet advertising in Australia grew by 6.6% in FY26, according to new data from IAB Australia. The market grew to AUD $353mn - (US $252mn). Podcast advertising was AUD $40mn (US $29mn) for the quarter ending June 2026, up 13% year-on-year.
- Aug 31: Internet advertising records strongest growth in four years, reaching $19.8 billion in FY26 - Audio is up 6.6% PRESS RELEASE
- Mar 3: In Australia, podcast revenue is growing; but podcasting still has challenges in terms of measurement and evidence of effectiveness, according to data released by IAB Australia today.
- Mar 3: Digital audio moves into a new phase of accountability and scale according to IAB Australia State of the Nation Report - Measurement is still an issue, though PRESS RELEASE
Data credits: Google Maps, Podnews newsletter