Edison Podcast Metrics
Website: www.edisonresearch.com
Owned by: Edison Research at SSRS
Latest news
- Apr 23: Edison Podcast Metrics released 2025's top US kids podcasts. Lemonada Media has three shows in the top ten.
- Apr 20: Edison Research at SSRS published the top 50 podcasts in the US for Q1/26. What effect has Netflix had on this chart? The Breakfast Club rose from 15 to 11; it's the clear leader on Netflix. The Bill Simmons podcast - removed in full from YouTube in favour of Netflix - has also risen from 49 to 42. The highest new entry is The Ramsey Show. Edison Podcast Metrics asks about podcasts, not about platforms - so will include shows wherever people consume them.
- Mar 17: You’re a TV advertiser, and you want to increase the number of people who know about your brand by 41% -and you want to do that for free? Easy - just move some of that money to podcasts. In a case study shared by Edison Podcast Metrics and Nielsen Media Impact, moving just 5% of that TV money into podcasting reaches an additional 26 million people, at no additional cost.
- Mar 4: Adam Bowie looks at the latest Edison Podcast Metrics ranker for the UK, and notes that 15 of the top 25 were in the first release of this data back in Q2 2023 - “it is hard to break into this list”.
- Jan 29: Earlier this week, we reported on the Edison Podcast Metrics US Top 50 for Q4/25. But, is there anything to learn from their show description, titles, or artwork that have helped them succeed? Ausha has taken a look at the anatomy of the most successful US podcasts - particularly, show descriptions are around 500 characters for all of them (with the possible exception of Joe Rogan, who still hasn't quite got the hang of it).
Data credits: Podnews newsletter