Adopter Media
Podnews supporterAddress: 
Las Vegas, NV, USA
ADOPTER MEDIA is a full-service podcast advertising agency. We match quality brands with highly-engaged audiences to build successful podcast ad campaigns.
Website: adopter.media
Latest news
- Jun 10: When someone advertises on your show, is Google taking the credit? For one client, Adopter Media found that 47% of podcast-driven traffic was credited as coming from Google search. They cover ways to ensure that your podcast gets the credit.
- Jan 7: Two days ago, we covered a company that is copying podcasts to remove the ads, and then selling access. Glenn Rubenstein at Adopter Media covers the story, suggesting it raises a question of why tools like this may gain traction. "PodcastAdBlock didn't appear because people don't want to hear ads. It appeared because some shows are starting to cross an invisible line with their listeners," and suggests a path forward that podcast networks can make to improve the listener experience. (It's one reason why we run our "Having a bad DAI" feature, where we highlight ways we can improve - try the bottom of Jan 2 for an example).
Data credits: Google Maps, Podnews newsletter