Adelicious
Address: 
London, UK
This company is no longer trading under this name
The UK’s leading independent podcast hosting and monetisation network
Website: www.adelicious.fm
Owned by: Audioboom
About Adelicious
Adelicious, founded in 2020 by podcasters for podcasters, is the UK’s leading independent podcast hosting network. Our founders recognised the need for honesty, integrity, and fairness in the podcast advertising landscape. Their vision led to Adelicious, a platform built around quality inventory, excellent customer service, a podcaster-first mentality, and innovation. Today, as an invite-only network, we're the trusted choice for some of the world's leading podcasts, with a three-fold growth in listeners year on year. At Adelicious, we believe in a personalised, results-driven approach that ensures both podcasters and advertisers benefit from our hands-on expertise. To find out more visit https://www.adelicious.fm/.
Latest news
- Feb 24: Since the sale of Adelicious (now Audioboom), David McGuire has been busy working on a new creator intelligence tool called fanswoon. The latest version includes the ability to follow individual content streams (podcast, video, song, newsletters, etc) and track its data over time. David tells us that he’s also added an AI feedback to it, enabling the user to get a summary of what their fans think, as well as a summary of other recommendations. There’s a free newsletter; and you can follow two things for free too.
- Feb 5: Also in an Audioboom upfronts day earlier today, it was announced that Adelicious will now operate under the Audioboom name - "completing the integration of Adelicious into the group and establishing Audioboom as the UK’s largest independent podcasting platform."
- Oct 24, 2025: Adelicious and Audioboom UK sales operations have merged, and the company has made a number of senior leadership appointments including Gemma O'Brien, Shaun Wilson, Lora Elliott, and Mike Newman.
- Sep 24, 2025: Audioboom has named Craig Eastwood as Vice President, International. He previously was Commercial Operations Director at Adelicious, which Audioboom acquired in July.
- Jul 18, 2025: Audioboom apparently paid £10mn ($13.4mn) for Adelicious, suggests Law360. (We covered the purchase yesterday). Meanwhile, Audioboom’s chairman, Michael Tobin, purchased a further £1mn-worth of shares.
Data credits: Google Maps, Podnews newsletter